Advanced Google Ads
With Michael Taylor
Liked by 15 users
Duration: 2h 2m
Skill level: Advanced
Released: 10/12/2023
Course details
You've mastered the fundamentals of using Google Ads for marketing campaigns. Want to ensure that you're leveraging all that this popular pay-per-click (PPC) advertising analytics tool has to offer? In this advanced course, Michael Taylor helps you take your Google Ads knowledge to the next level.
Unsure if you're consistently making the right decisions to maximize your PPC performance? Learn how to follow bid and budget optimization rules and defend the optimization decisions you make. Curious how top advertisers work efficiently on large accounts? Get tips for using the Google Ads Editor to quickly make changes in bulk, as well as how to use ChatGPT to automate repetitive tasks. Plus, learn how to run Google Ads scripts that automate nearly anything on your account, efficiently track campaign performance, and leverage other Google channels, such as Google Shopping.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
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