Advertising on LinkedIn
With AJ Wilcox
Liked by 901 users
Duration: 1h 45m
Skill level: Beginner
Released: 6/28/2021
Course details
LinkedIn ads are highly-targeted social ads, which differ significantly from search marketing. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He details what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. AJ shows how to best use Text Ads, Sponsored Content, Sponsored Messaging ads, Dynamic Ads and more. He also shares approaches for audience targeting and organizing your campaigns for simple reporting and performance evaluation. Finally, he shows you how to view and interpret the metrics in the Campaign Manager to find out what you need to know about your advertising efficiency and ability to scale.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Joseph Abboud
Joseph Abboud
Fortune 500 trainer | Certified PMI Trainer-ATP | Six Sigma Master Black Belt | Critical Thinking and Decision Making | Leadership | Operation &…
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Farah Afnan
Farah Afnan
AN INSPIRATIONAL CONSULTANT WHO DELIVERS GLOWING RESULTS | Project & Event Manager | Production and Post-Production Producer
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
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