Essential Skills for Social Media Managers
With Brian Honigman
Liked by 420 users
Duration: 1h 6m
Skill level: Beginner
Released: 9/22/2022
Course details
Social media is key to many marketing and publicity endeavors, but what skills do you need to manage your organization’s social media effectively? In this audio-only course, social media and marketing career expert Brian Honigman describes the essential skills for successful social media managers. Brian reviews how to develop a social media strategy, including planning with an editorial calendar and researching your industry. He covers content creation and dives into community management, with topics like responding to customer feedback and providing customer service on social media. Brian explains effective uses for paid social advertising and shows you how to collaborate with partners like internal stakeholders, creators, and other brands. He presents practical tips on analyzing social media goals and metrics, as well as using a mix of measurement tools. Plus, Brian examines how the social media manager's role is likely to develop, so you can stay ahead of the curve.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Jehann Farinah A.
Jehann Farinah A.
I am actively pursuing entry-level positions / internships to leverage my social media management and marketing expertise. My aim is to acquire…
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Brandon Hollands
Brandon Hollands
Marketing Strategy | Client Success Management | Digital Media | Process Improvement | Analytics | Content Creation
Contents
What’s included
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
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