How can web developers use their skills to help small businesses thrive?
Learn from the community’s knowledge. Experts are adding insights into this AI-powered collaborative article, and you could too.
This is a new type of article that we started with the help of AI, and experts are taking it forward by sharing their thoughts directly into each section.
If you’d like to contribute, request an invite by liking or reacting to this article. Learn more
— The LinkedIn Team
Web development is not just about creating websites and apps. It is also a valuable skill that can help small businesses thrive in the digital age. Whether you are a freelance web developer or an employee of a web agency, you can use your expertise to help small businesses solve problems, reach customers, and grow their online presence. In this article, we will explore some of the ways that web developers can use their skills to help small businesses succeed.
The first step to help small businesses with web development is to understand their needs and goals. Small businesses often have limited resources, time, and budget, so they need web solutions that are effective, affordable, and easy to maintain. You can help them by asking questions, listening to their pain points, and researching their industry and competitors. By understanding their needs, you can propose web solutions that match their expectations and deliver value.
-
Aswin M A
Systems Engineer At Infosys MEAN Stack | Java | Python | IOT | Hadoop | AWS | Azure | SpringBoot
Web developers play a crucial role in boosting small businesses' success by developing user-friendly, mobile-responsive websites with integrated e-commerce capabilities, enhancing their online presence and expanding customer reach. They implement SEO best practices for higher search engine visibility, optimize site speed and performance, and ensure data security. Through content management systems, they enable businesses to easily manage website content. Social media integration and analytics tools drive engagement and data-driven decisions. Local SEO strategies target nearby customers. Web developers also create effective landing pages for online marketing campaigns and provide regular maintenance, empowering small businesses.
10
-
Mehul J.
CEO at Rainstreamweb | Helping business with better ideas | Website and Mobile Application Expert
Bill Gates said "If your business is not on the Internet, then your business will be out of business". Web developer can help small scale businesses to convert their offline day to day operations to move to be online. Online e-commerce development will play huge role in scaling small scale businesses become bigger. SEO developer will help them reach out more customers online with their digital marketing skills.
(edited)10
One of the most important web solutions that small businesses need is a responsive and accessible website. A responsive website adapts to different screen sizes and devices, ensuring that the content and layout are optimized for the user experience. An accessible website follows the web standards and guidelines that make it usable for people with disabilities, such as screen readers, keyboard navigation, and contrast ratios. By building responsive and accessible websites, you can help small businesses reach more customers, improve their SEO, and enhance their brand image.
-
Nick Romanishyn
Software Developer @ OTC FLOW | Problem solver I React, TypeScript, Mendix
Building a responsive site for a boutique shop brought their distinct charm to wider audiences. It's not just about visual appeal; it's about creating universally accessible digital storefronts. This inclusivity in web design can significantly level up a small business's market presence.
7
-
Md Rashedul Islam Chowdhury
Professional WordPress & Shopify Website Developer
A crucial web solution for small businesses is a responsive and accessible website. Responsiveness ensures that the site adapts to various screen sizes and devices, optimizing user experience. Accessibility means complying with web standards, making the site usable for people with disabilities, such as screen readers, keyboard navigation, and appropriate contrast ratios. Building such websites enables small businesses to reach a wider audience, enhance SEO, and boost their brand image. It's a fundamental step toward online success.
3
Another way that web developers can help small businesses is by creating engaging and relevant content for their websites. Content is the key to attract and retain visitors, communicate the value proposition, and convert them into customers. You can help small businesses by creating content that is clear, concise, and compelling, using text, images, videos, and animations. You can also help them by optimizing the content for SEO, using keywords, meta tags, headings, and links. By creating engaging and relevant content, you can help small businesses boost their traffic, authority, and credibility.
-
Nick Romanishyn
Software Developer @ OTC FLOW | Problem solver I React, TypeScript, Mendix
Helping a startup craft a compelling blog skyrocketed their online engagement. The secret? Creating content that mirrors the business's voice and answers the audience's queries. Solid SEO practices interwoven with authentic storytelling can turn a small business's website into a community hub.
5
-
Md Rashedul Islam Chowdhury
Professional WordPress & Shopify Website Developer
Web developers can further assist small businesses by crafting engaging and pertinent website content. Content is paramount for attracting and retaining visitors, conveying the value proposition, and converting them into customers. This involves creating clear, concise, and compelling material encompassing text, images, videos, and animations. Additionally, optimizing content for SEO with keywords, meta tags, headings, and links is essential. By delivering compelling and relevant content, web developers can help small businesses increase their website traffic, establish authority, and enhance their credibility, thereby fostering online success.
2
If small businesses want to sell their products or services online, they need web solutions that integrate e-commerce and payment features. E-commerce features allow small businesses to showcase their offerings, manage their inventory, and process orders. Payment features allow small businesses to accept and process payments from customers, using secure and convenient methods. You can help small businesses by integrating e-commerce and payment features into their websites, using platforms, plugins, or APIs. By integrating e-commerce and payment features, you can help small businesses increase their sales, revenue, and customer satisfaction.
-
Md Rashedul Islam Chowdhury
Professional WordPress & Shopify Website Developer
Small businesses seeking to sell products or services online require web solutions that seamlessly incorporate e-commerce and payment functionalities. E-commerce features empower these businesses to showcase their offerings, efficiently manage inventory, and process orders. Payment features enable them to securely and conveniently accept payments from customers. Web developers can assist by integrating e-commerce and payment features using platforms, plugins, or APIs. This integration is instrumental in boosting small businesses' sales, revenue, and overall customer satisfaction, ensuring their online success.
2
-
Zach Berger
Full Stack Developer | Recent Boot Camp Graduate | Eager Lifelong Learner
E-commerce integration isn't just adding a shopping cart. It's about providing seamless, secure, and user-friendly shopping experiences. Smart payment solutions foster trust and convenience, essential for converting clicks into customers.
2
To measure the performance and effectiveness of their web solutions, small businesses need analytics and feedback tools. Analytics tools allow small businesses to track and analyze the data and metrics of their websites, such as visitors, sessions, bounce rate, conversions, and revenue. Feedback tools allow small businesses to collect and respond to the feedback and reviews of their customers, such as surveys, ratings, testimonials, and comments. You can help small businesses by implementing analytics and feedback tools into their websites, using services, scripts, or code snippets. By implementing analytics and feedback tools, you can help small businesses improve their web solutions, make data-driven decisions, and enhance their customer loyalty.
-
Md Rashedul Islam Chowdhury
Professional WordPress & Shopify Website Developer
To assess the performance and effectiveness of their web solutions, small businesses must incorporate analytics and feedback tools. Analytics tools enable businesses to monitor and analyze vital website metrics like visitor data, session information, bounce rates, conversions, and revenue. Feedback tools facilitate the collection and response to customer input through surveys, ratings, testimonials, and comments. Web developers can assist small businesses by integrating analytics and feedback tools through services, scripts, or code snippets. This implementation empowers small businesses to enhance their web solutions, make data-informed decisions, and cultivate stronger customer loyalty, ultimately ensuring their online success.
2
-
Zach Berger
Full Stack Developer | Recent Boot Camp Graduate | Eager Lifelong Learner
Knowledge is power. Implementing analytics and feedback tools on a website can unveil invaluable insights into customer behavior and preferences, helping businesses pivot and adapt to market demands swiftly and effectively.
2
The last way that web developers can help small businesses is by providing ongoing support and maintenance for their web solutions. Web solutions are not static, they need to be updated, improved, and secured regularly. You can help small businesses by providing ongoing support and maintenance for their web solutions, such as fixing bugs, adding features, updating content, backing up data, and monitoring security. By providing ongoing support and maintenance, you can help small businesses keep their web solutions running smoothly, avoid downtime, and protect their online reputation.
-
Md Rashedul Islam Chowdhury
Professional WordPress & Shopify Website Developer
Web developers can provide invaluable support to small businesses by offering continuous support and maintenance for their web solutions. Websites are dynamic and require regular updates, improvements, and security enhancements. This ongoing support includes bug fixes, feature additions, content updates, data backups, and security monitoring. By delivering such assistance, web developers help small businesses keep their web solutions running smoothly, prevent downtime, and safeguard their online reputation, ensuring that their digital presence remains reliable and up-to-date.
2
-
MUHAMMAD SHAHAB MALIK
xFrontend Intern @MRS Technologies | xWeb Dev Lead @GDSC-UETT | Software Engineering Student | Frontend Web Developer | xSenior Executive Member @ Softdesk UET Taxila
Websites and applications require continuous updates to remain secure, functional, and compatible with evolving technologies. Web developers can ensure that the site's software, plugins, and components are up to date.
2
-
Mohammed Bahageel
Data Scientist / Data Analyst | Machine Learning | Deep Learning | Artificial Intelligence | Data Analytics | Data Modeling | Data Visualization | Python | R | Julia | JavaScript | Front-End Development
Web developers can help small businesses thrive by building professional websites, optimizing them for search engines, and ensuring they are mobile-friendly. They can integrate e-commerce functionality, enabling businesses to sell products online. Developers can also assist with implementing effective digital marketing strategies, such as social media integration, email marketing, and content creation. Additionally, developers can provide ongoing website maintenance and support to ensure the business's online presence remains up-to-date and secure. By leveraging their skills, web developers play a crucial role in helping small businesses establish a strong online presence and reach a wider audience.
6
-
MUNAWWAR KHAN
EdTech Founder & CTO | Technical Lead @ Avery Products | MVC, Software Development
Small businesses are often run by a single decision maker, usually the owner, who may not be very tech savvy and might not know with clarity what visual and functional features they need in their website/web app. Educating them on these aspects is ideal but often not practical due to time and budget constraints. In situations like this ready-made templates related to their industry may be very helpful. Why templates? Because licensed templates can be used pretty much out of the box by placing the actual content and provided all licensing issues are taken care of, it is the simplest and quickest method.
(edited)3