How can you build relationships with community members on a tight budget?
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— The LinkedIn Team
Community outreach is a vital skill for any organization that wants to engage, support, and collaborate with its target audience. However, outreach can also be challenging and costly, especially for small businesses, nonprofits, or startups that have limited resources and time. How can you build relationships with community members on a tight budget? Here are some tips to help you plan and execute effective outreach strategies without breaking the bank.
Before you start any outreach activity, you need to have a clear idea of what you want to achieve and who you want to reach. What are the main problems or needs of your community? How can you help them solve or address them? What are the benefits and value of your product, service, or mission for them? How can you communicate and connect with them in a meaningful way? These questions will help you define your goals and audience, and guide your outreach efforts.
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Deneen L. Garrett, M.S.
🙌🏽 Elevates WOC Voices |👊🏽Empowers WOC to Live a Dream Lifestyle™️|Women’s Empowerment Speaker📢|Women Of Color:An Intimate Conversation Creator/Host🎙️|Dream Lifestyle Coach🦸🏽♀️|Want to Live a Dream Lifestyle?⬇️
Absolutely! Start with getting to know your community. You do this by: Building relationships with those you serve Attending local events Asking directly Everything does not require spending money.Taking the time to have conversations reveals a lot. You may find: Coaches are needed for Little League The high school is in search of mentors Gently used clothing is welcome at the homeless shelter You just may learn what’s needed is your time, your attention and/or your care.
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Adwoa Etsiwaa Sey
Snr Program Officer/ Operations, World Education Inc. Board Chairperson, Ghana Alliance for Clean Cookstoves and fuels
Building relationships doesn’t always require a big budget; it’s more about your dedication and authenticity in engaging with your community. Start by getting to know your community. Communicate genuinely. Listen actively and show interest in others, demonstrating your commitment to community connections. You can also collaborate or partner with local businesses or organizations for joint initiatives, leveraging their resources.
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Sonya Z. Phillips
Fashion Designer & Sewing Instructor ~ Stretch Couture and Sustainabili-T~ Co-Owner of Dream Shape Body Contouring ~ Digital and Social Media Manager~Podcast Host~ Assistant Pageant Director ~ Brand Ambassador Influencer
I’ve worked at nonprofits with $0 outreach budget so in comes creativity!!! It’s all about relationship. Go out and connect with businesses in your area that might offer in kind donations or even event space. Don’t be afraid to ask your community for help. Now digital marketing is very effective and that reach goes a long way to bring communities together. Open up the floor for suggestions and volunteers often come up with awesome fundraising activities, you just have to ask!
One of the easiest and cheapest ways to reach out to your community is to leverage the networks and platforms that already exist. For example, you can join online groups, forums, or social media channels that are relevant to your niche, industry, or cause. You can also partner with other organizations, influencers, or leaders that share your vision and values, and have access to your target audience. By using these existing networks and platforms, you can save time and money, and increase your credibility and visibility.
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Mrb Rafi
Seeking Online Community Management role (Remote) | Experienced in Community Building & Governance
From my experience of working as a community outreach specialist in non-profit context, building relationship is the game changer. Try to be everywhere, in every social media channel that matters in your work, subscribe to every newsletter and every possible mailing list, try to read the policies and documentations that matter the most and have conversations with everyone possible. Be open, be friendly. Make yourself familiar and a part of the relevant community. It's that simple.
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Mark Saxby
£19.1m+ worth of sales through social media for businesses at Status Social - Social Media Training, Strategy, Consultancy & Advertising. Also co-founder of the Positive Social charity.
Don't join every network out there! Be strategic! Choose one or two where: 1) Your target audience hangs out. 2) You can achieve your objectives there. 3) You can commit to a standard of excellence. There's no point in being shoddy on social media - focus on fewer networks and do them well. (Shock horror - that may mean leaving TikTok or Instagram!) Then you're more likely to get the results you want.
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Laura Ness
Deputy Executive Director @ Hearts for Home Care | Advocacy, Political Engagement
Yes! If you build a relationship with another org or group, you'll be able to leverage it if there is a common purpose for your audience as well. Look for ways to increase partnerships and expand them.
Content is king when it comes to outreach, as it allows you to showcase your expertise, personality, and value proposition. However, creating content doesn't have to be expensive or time-consuming. You can use free or low-cost tools and resources to produce and distribute quality content that educates, entertains, or inspires your community. For example, you can write blog posts, newsletters, or ebooks that offer useful tips, insights, or stories. You can also create videos, podcasts, or webinars that demonstrate your skills, products, or services. You can also share user-generated content, testimonials, or case studies that highlight your impact and success.
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Eden Brownell 👩🏼🏫
Director @ mPulse Mobile | MPH, Behavioral Science
In my experience in this scenario it’s great to co-create with the target audience. If you want content that is valuable and relevant you need to talk to your target audience to discover what is. This is an area where assumptions can lead to negative impressions.
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Naiylah Michelle Warren, LMFT
Therapist & Clinical Content Manager at Real
In my experience I've found that you have to reflect the values and speak the language of your target community. If they do not feel like you really see and align with their experience, they are less likely to engage in your content. Good content is both a mirror & and a mountain, it should reflect and inspire those looking.
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Britney Lombard
Public Health, Pediatric Injury Prevention, Traffic Safety, Health Equity Leadership Professional
Research what platforms are popular among your target market. While social media platforms are used very differently between generations, there are some commonalities. Short-format videos tend to capture attention of most community members. Consider how your information is accessible to certain communities. As a few considerations: Does your content support the Deaf and Hard of Hearing community? Have you provided language resources for other language speakers? Are your graphics readable by people with color blindness? Considering accessibility in virtual outreach takes a larger investment in content creation, but seems to produce meaningful results.
Another way to build relationships with your community is to offer incentives and rewards that motivate them to engage with you and spread the word about you. For example, you can run contests, giveaways, or challenges that encourage your community to participate, share, or refer others. You can also create loyalty programs, discounts, or coupons that reward your community for their support, feedback, or purchases. You can also recognize and appreciate your community by featuring them on your website, social media, or newsletter, or sending them thank-you notes, cards, or gifts.
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Marcus Flenaugh
"Those who say it cannot be done should not interrupt those doing it."- Chinese Proverb
In my experience in outreach, it is good to identify the “gatekeepers”. The gate keepers are often not the person in charge, but may be able to get you access to people who are. Providing them with incentives and showing appreciation often will produce outcomes you didn’t imagine. Something as simple as providing them with lunch, or a small gift card can produce many referrals down the line.
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Kristen Delaney-Cole
Marketing Manager
Explore your OTHER resources! Get creative and don't be a afraid to ask your supporters to partner on a mutually beneficial project. They may even be in a similar situation as you. Just remember to send that thank you card! ALSO... People tend to remember how you make them feel more than what you say. So, why not have a little fun with a game to share news or a chance to win a prize? Make it about THEM and celebrate your gains.
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Perry Pepper
Director of Academic Services at Pueblo Community College
I think celebrating accomplishments together is most meaningful. This shows your commitment to the community as a partner not a client
One of the most important aspects of outreach is listening to your community and responding to their needs, preferences, and opinions. By soliciting and acting on feedback, you can show your community that you care about them and value their input. You can also improve your products, services, or processes based on their suggestions, complaints, or compliments. You can collect feedback from your community through various methods, such as surveys, polls, reviews, comments, or interviews. You can also follow up with them and let them know how you implemented their feedback and what results you achieved.
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Em Hilberer
Yes! I think the number one thing about building community is not to assume you know your community without taking the time to ask them what they believe they’re all about! Not only do surveys, polls, comments, and interviews give you a chance to build character profiles and find niche elements of your community’s demographics, they also give you a chance to connect with them on a deeper level! The bottom line is building a community means building trust and by taking the time to get to know the people in your space, the more it is also communicated to them that you care about what they have to say. I’d even go so far as to use these findings to not only share your product and ideas but to also create mutually beneficial events too!
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Deneen L. Garrett, M.S.
🙌🏽 Elevates WOC Voices |👊🏽Empowers WOC to Live a Dream Lifestyle™️|Women’s Empowerment Speaker📢|Women Of Color:An Intimate Conversation Creator/Host🎙️|Dream Lifestyle Coach🦸🏽♀️|Want to Live a Dream Lifestyle?⬇️
I suggested previously to include polls in your content strategy as a way to build com. This is also a way to gather data. As referenced here, it’s not enough to just receive feedback, you have to consider it, and take action accordingly. For example, if your community is complaining about your availability, Consider it - are you able to adjust your schedule? Is it worth it to you to change it? Are you able to bring in help to meet the demands? Take action - adjust your schedule. Hire help.
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Marian Duran, MUP
Senior Planner in Strategic Planning @ City of Loveland | Sustainable Preservation
Listening to community members is crucial to the success of a project that's going to impact the community. Soliciting for the collection of data through different platforms (low-cost/free) via Facebook, Instagram, or City websites could help reduce the cost of the data collection. I've also gone out to numerous social events, concerts, or festivals rain or shine under a covered booth asking for their feedback on implementation ideas. What is most valuable is acting upon the feedback provided because it helps build trust and community buy-in. Not much money is involved in printing pamphlets, getting inexpensive swag, and just putting yourself out there; it shows you care, and it shows they matter.
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Finally, the key to building lasting relationships with your community is to be consistent and authentic in your outreach efforts. You need to communicate and interact with your community regularly, and not just when you want something from them. You need to be transparent and honest about your goals, challenges, and achievements, and not make false or exaggerated claims. You need to be respectful and supportive of your community, and not spam or annoy them. You need to be yourself and let your personality and passion shine through, and not copy or imitate others.
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Rhianna Johnson
Director of Guided Pathways and Partnerships
-Be present and make yourself known. Attend as many community events as possible with the intention of connecting and building a reputation that reflects your personality and values. -When organizations are seeking volunteers, raise your hand whenever possible. Build social capital by giving of your time freely. -Spend time getting to know people personally. Life is not meant to be simply transactional, but rather highly relational. Listen to learn about others intimately. -Make an impression by sharing what you’re passionate about. People are attracted to enthusiasm and conviction. -Exude positive vibes. Energy is contagious and people are exhilarated by those who are uplifting and charismatic. -If all else fails, show true care.
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Hema Vinod
Author/ Coach (Parents & Teens)/ Education Specialist at UNICEF
In my experience, being consistent and authentic really works. It all about adding value to your community through contributing in various ways. Some of the steps one could take are volunteering, joining existing groups, hosting meetings and participating in local initiatives.
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Terry-Ann Lynch, Public Health Equity Leader DPA (c), MPH
Health Equity Advocate @ Sanofi | Patient Advocacy, Stakeholder Engagement- Strategist -Unlocking Your Potential as Public Health Professionals in Pharma - Your Strategic Coach- Child of God🙏🏾
Building relationships with community members on a tight budget is all about sincerity, active involvement, and a focus on common interests. By demonstrating your openness to understanding and supporting the community's needs, you can foster trust and develop meaningful connections without relying solely on financial resources. As trust grows, community members are more likely to contribute their time, skills, and resources to shared endeavors, helping build strong and lasting relationships.
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Anastasiya Ghosh
Associate Dean @ University of Arizona | Susan and Philip Hagenah Endowed Faculty Fellow
Meaningful and authentic relationships moments are not most expensive ones. This what differentiates relationship from an advertising campaign: a two-way interaction with your community. Giving your community voice and ability to connect with your organization and most importantly with each other leads to authentic messaging and can lead to organic growth in impressions.
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Professor Shanita Baraka Akintonde MBA, M.Ed., DTM
⭐️International Keynote Speaker⭐️Author⭐️Marketing Scholar⭐️Advertising Aficionado ⭐️PR Pro ⭐️Podcast Host ⭐️Hip Hop Lover ⭐️Wife ⭐️Mother
Use what I call a ‘star gazing’ strategy. Sit down with people (preferably outside of a traditional setting) and really listen to what they have to say. Then conduct regular check-in’s regarding their well-being and ask about their most pressing need. Upon obtaining that information, devise a game plan and provide updates on advancements made to solve the problem or issue.
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Alfreda Jones-Roby
Author, Speaker, She Confidence!™️Coach & Book Publisher! “I help leaders share their stories, build confidence and establish more credibility & impact!
In my experience I would start by joining and attending my local community neighborhood meeting(s) to learn about the concerns of your neighborhood(s) and within the city that you reside.