How can you create a social media community that inspires curiosity and wonder?
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— The LinkedIn Team
Curiosity and wonder are powerful emotions that can spark engagement, creativity, and learning in your social media community. But how can you create a space where your followers feel inspired to explore, ask questions, and share their discoveries? In this article, you will learn six strategies to foster a culture of curiosity and wonder in your social media community.
The first step to creating a curious and wonderful community is to understand who your followers are, what they are interested in, and what challenges they face. You can use tools like surveys, polls, analytics, and feedback forms to gather insights about your audience. You can also interact with them directly through comments, messages, and live sessions. By knowing your audience, you can tailor your content, tone, and style to match their needs, preferences, and expectations.
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Chanel J.
Experienced Graphic Designer and Marketing Coordinator
People love connections...lead with a story or experience. Encourage "if this, then that" responses. Everyone has an opinion--let them share it.
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Aga Bajer
Founder & CEO at CultureBrained® 🧠 | Keynote Speaker | Author | CultureLab Podcast Host | Community Builder
In the CultureBrained Community, we regularly update our ideal member persona based on the existing members who engage most actively, live our values, and get the most benefit from participating in and engaging with our community. The last part is super important because we want to serve best the people who need us most. We also run a quarterly survey to keep our hand on the pulse of the community and understand what they want to see more and less of. Keeping an eye on the analytics helps a great deal, too. Often, data tells a slightly different story than the feedback you get from people - it's important to listen to both, in my experience.
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One of the best ways to inspire curiosity and wonder in your community is to share your own passion for your topic, niche, or industry. You can do this by telling stories, showing behind-the-scenes, highlighting your achievements, and expressing your enthusiasm. By sharing your passion, you can show your followers that you are authentic, relatable, and trustworthy. You can also encourage them to discover their own passions and pursue their goals.
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Phil Ranta
COO @ We Are Verified | Building Digital Businesses, Moving Culture
Open-ended questions are a great starting point for great conversations, but true community will be built by keeping those conversations moving and on-track. Delete messages by trolls fast, share additional articles and insight Yo add more to discuss, and be effusive with your compliments for strong contributions.
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Hélène Bédon-Rouanet
Responsable du Pôle Communication de la Fédération des Entreprises et Entrepreneurs de France (FEEF).
Par expérience, partager sa passion sur un sujet professionnel est communicatif ! Un réseau en ligne fonctionne comme un réseau physique : on y apporte son énergie, son expertise et ses expériences...et assez naturellement cela résonne chez d'autres personnes qui se reconnaissent dans ces problématiques. Ces échanges permettent la prise de recul nécessaire et l'enrichissement par les autres approches.
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Another effective strategy to foster curiosity and wonder in your community is to ask open-ended questions that invite them to think, reflect, and share. Open-ended questions are those that cannot be answered with a simple yes or no, but require more explanation, opinion, or perspective. For example, you can ask questions like "What are you curious about today?", "How do you overcome creative blocks?", or "What is the most surprising thing you learned this week?". By asking open-ended questions, you can stimulate conversation, generate ideas, and learn more about your followers.
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Afolashade Azeez
Social Media Manager|| I specialize in helping entrepreneurs and brands build a solid online presence and achieve their social media goals.
Asking Open-ended questions gives you a deep and meaningful insight into the pain points of your followers. It also helps you to provide accurate and helpful solutions to their needs. And providing solutions to their needs will make it easy for you to foster curiosity and wonder in your community. In conclusion, open-ended questions are a great way to show that you genuinely care about your followers.
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Karan Khosla
Social Media Strategist | Branding | Organic Growth Strategist | Content Marketing | LinkedIn Strategist | Building InfoObjects
In the context of social media, open-ended questions can be used to build community, encourage engagement, and inspire curiosity and wonder. When we ask open-ended questions, we are showing our audience that we are interested in their thoughts and experiences. We are also inviting them to participate in a conversation and to share their unique perspectives.
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To create a curious and wonderful community, you also need to provide value and resources that help your followers learn, grow, and solve their problems. You can do this by creating and sharing useful content, such as tips, tutorials, guides, case studies, infographics, videos, podcasts, and more. You can also curate and recommend relevant content from other sources, such as blogs, books, articles, courses, events, and more. By providing value and resources, you can show your followers that you care about their success, satisfaction, and happiness.
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Colin Levy
Chief Lawyer @ Malbek | Legal Tech Author and Commentator | Fastcase 50 2022 Honoree | Legal Tech Startup Advisor and Investor
I approach this by giving more than I take. Whether it be knowledge shared via carousel or a document, resources via shout-outs and references, or simply just a post with some tips, sharing things helps you connect with others and show them you are a supporter and a go-to resource.
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Dario Paniagua
Visual Thinkers Coach at Dario Paniagua
We don't own the truth, but the best way to convey your point of view on something is to show something: If you can transform your message into something visual, do it! Whether it's a video, a photo, a sketch, or any visual material that illustrates what you want to say, it will likely be more openly received by your audience. This doesn't mean they will agree with you, but it will certainly help convey your message and your perspective. Visual Thinking isn't about creating visuals, but about encouraging your Community, thinking through visuals.
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Another way to inspire curiosity and wonder in your community is to challenge and reward your followers for their participation, contribution, and achievement. You can do this by creating and hosting contests, quizzes, games, challenges, giveaways, and other fun activities that test their knowledge, skills, or creativity. You can also offer incentives, prizes, recognition, or feedback to motivate and appreciate your followers. By challenging and rewarding your followers, you can boost their confidence, loyalty, and excitement.
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Tom Groth
Connecticut Lawyer - Business Agreements✅ Real Estate Transactions ✅ Wills ✅ when I can, I keep transactions smooth. And I always protect my client’s interests. Fairly.
I challenge my followers by hitting post before completing or organizing my thoughts. Then I go to the comments to discuss further. Thanks guys! #iykyk #ailawguy
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Neha Chitnis
Social Media Specialist (ETW - Flex) at Nike
Getting your followers involved in your content is key to boosting the morale in your social media community. Your followers love to know you’re in touch with them and that you’re actively listening to them. Providing incentives such as giveaways or promotions is the icing on top of the cake.
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The final strategy to foster curiosity and wonder in your community is to collaborate and co-create with your followers. You can do this by inviting them to join your projects, campaigns, events, or initiatives. You can also ask them to share their input, feedback, suggestions, or ideas. You can also feature their work, stories, or testimonials on your platforms. By collaborating and co-creating with your followers, you can build trust, rapport, and connection.
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Salima Sánchez
Psychologist ❘ Neuromarketing, SEO Copywriting, Consumer Psychology and RRSS Specialist ❘ Content creator ❘ Neuromanagement
La interacción es una de las claves para conseguir que las relaciones en Redes Sociales sean potentes. Por eso es fundamental: - Crear contenido de valor que fomente que otros usuarios quieran comentarlo o compartirlo. - Escribir comentarios dando nuestra opinión o haciendo distintos tipos de apreciaciones en las publicaciones de otras personas. - Creando contenido colaborativo como vídeos, artículos, entrevistas, etc. - Contestando siempre a los comentarios que nos realizan nuestros seguidores. Solo de esta forma podremos generar un sentimiento de pertenencia que hará que nuestras redes sociales funcionen de manera efectiva.
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Gino Paesani
Experienced Public Servant at Government of Canada
In my experience, collaboration is a great way to drive engagement. Asking people for their thoughts, and brainstorming together can often yield incredible results and also helps you to better understand each other, further strengthening the relationship.
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Abdulbaki Jari
Journalist
Things to avoid when building a community - Arguments - Repetitive posts - Plagiarism - Over posting - Ones in a year post Lastly, be respectful and professional - this is a platform for professionals.
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Stefanie Söhnchen
Vice President Digital & Member of the Management Team bei PIABO Communications
I feel like "awe and wonder" were not really part of the article up to here. Those are really special emotions and can be really rare as well - which is why they draw people in. I think to have thumb-stopping content you need to do something raw, something new, something vulnerable - you need to reveal something that was hidden before. Thoughts, images, feelings.
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