How can you design a high-converting CTA button on your landing page?

Imagine your CTA button is like a superhero signal. To make it work, you need clear and powerful words. Instead of saying "Submit," try saying, "Get Your Awesome Ebook" or "Start Your Adventure Today." This makes it exciting and tells people what they'll get. So, remember, use words that excite and tell them exactly what's in store for them!

Creating a powerful CTA is an art that should match your brand's goals. Start by grasping your website or app's essence and pick words that reflect your CTA's purpose. Choose a phrase that not only conveys value but is both catchy and action-oriented. Infuse enthusiasm to grab attention. Make sure your words align with your brand for a consistent experience. A unified theme on your website builds user confidence and engagement. Think of every word as a brushstroke shaping your brand's story. Example: Amazon's "Add to Cart" button skillfully combines clarity, urging users to take action, exemplifying an effective CTA.

Here Are The 3 Elements of a High Converting Landing Page! 🧨 Engaging subheading 🧨 Above-the-fold form placement 🧨 Compelling calls to action

The design of your CTA button is a silent but potent persuader in the user's journey. It's the beacon that guides their next step—a visual shout amidst whispers. The right color pops against the backdrop, beckoning clicks with its visual lure, while the wrong one might as well be camouflage, lost in a sea of sameness. Similarly, the shape is the universal sign language of the web; familiar forms invite interaction, but odd or intricate ones may confuse or deter. A well-chosen color and shape serve as the user's compass needle, pointing straight to conversion with clarity and appeal. Think of your button as the final, decisive nudge—not just a part of your page, but the climax of the user's decision-making saga.

The color and shape of your CTA button would depend on the overall thematic/visual look and feel of your message, and key visual. Generally, if we think about ourselves as a user, CTA buttons are clicked through on the bottom right side of the screen. However, I would recommend A/B testing and also learning from your competitors. Definitely agree with my peer's feedback on avoiding colors like red, and black which could be viewed or perceived as harsh or forceful.

One thing I advise businesses with regard to CTA is to have more than one, especially if the landing page is beyond a one-page view. While it should be obvious to people, the CTA should not be intrusive. More importantly, make the CTA as clear and directional as possible. For example, use words like "Get a 20% Discount"

A lot of companies make the mistake of making their logo the largest portion of the ad. It should be present, but not the main focus.

Don't hide your CTA button from your customers but don't make it so large it's overwhelming. Place it above the fold but keep it at a reasonable size. Make it easy for users to consume the images and ad copy on your landing page and click the CTA button when they're ready to take action.

The size and position of CTA vary on many different factors: 1. location of hosting CTA - a digital creative ad, website, mobile app page 2. if it a digital ad, format - static or video? 3. user journey and decision - does the user need a lot of education before a CTA is shown to them? Or is it a quick decision and an action can be prompted immediately? If we take the example of a digital video ad, many advertisers place the CTA at the end of the video ad, at which point 60%+ viewers have already skipped the ad. In this case, it becomes crucial to ideate ways to bring the CTA upfront before that skip happens.

Testing and tweaking is crucial for optimizing CTA buttons. Through this iterative process, you refine the CTA to stand out visually, align with user intent, and drive conversions. Ultimately crafting a button that effectively encourages users to take desired action involves: 1. A/B Testing: Trial different designs, colors, and copy to see what resonates best with users. 2. Analytics: Use data to understand user behavior and preferences around CTAs. 3. Iterative Design: Make incremental changes based on feedback and test results. 4. Conversion Tracking: Monitor how changes impact conversion rates to determine effectiveness.

Test, test and test again. Try combinations that may not seem like they would work. You may think a bright green CTA button on a pink website looks disgusting but the only data that matters is against the goal you’ve set - in most cases the percentage of users that use the CTA for its intended purpose. Don’t settle for a benchmark CTR either, good can always be made better. You won’t know til you try so keep a/b testing new combinations of variables. Different copy, colours and creatives. Fail a little to work out if you are maximising your traffic.

Testing and tweaking are the dynamic duo of continuous improvement. A/B testing allows you to experiment with different elements, like copy, colors, and layouts, to discover what resonates most with your audience. Regularly analyze performance metrics, gather insights, and use them to make informed adjustments. This iterative process ensures your digital marketing efforts are always evolving, optimizing for maximum effectiveness. Stay adaptable, listen to your data, and embrace the beauty of refinement.

When it comes to designing a high-converting CTA button on your landing page, there are a few more Top Level Traffic things to consider! 🎨 Firstly, colour psychology plays a vital role. Choose a colour that grabs attention and aligns with your brand personality. 🌈 Secondly, don't forget about the button size and placement. Make it easily clickable and position it where users can't miss it. 👆 Lastly, remember to optimize the button text. Use action-oriented words that create a sense of urgency and encourage users to take action! ⏳

Use clear words like "Buy" or "Sign Up." Make it a different color so it stands out. It should be big but not too big. Leave space around it. Use a clear font. Make it work on phones. Change how it looks when you hover or click. Test different designs. Use persuasive words around the button. Make sure it loads fast. Put it in a visible spot. Track how it's doing and adjust if needed.

Although the CTA button itself is important, you need to get the rest of the landing page offering right. A poorly thought through content strategy with a great CTA just won't work. Look to personalize the content and products for what we know about the customer and how they arrived (paid search term, paid social ad etc). Social content, including brand, influencer and UGC is great here as it is engaging, credible and converts.