How can you design an SMS campaign that is compatible with all mobile operating systems?
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SMS campaigns are a powerful way to communicate with your customers, prospects, and leads. They can help you increase engagement, conversions, and loyalty. But how can you make sure that your SMS messages are compatible with all mobile operating systems, such as Android, iOS, Windows, and others? In this article, we will show you how to design and test an SMS campaign that works across different devices and platforms.
The first step to design a compatible SMS campaign is to choose a reliable SMS service provider that can deliver your messages to any mobile number in the world. You should look for a provider that offers features such as sender ID, delivery reports, segmentation, personalization, and analytics. You should also check the pricing, coverage, and support of the provider. A good SMS service provider will help you comply with the regulations and best practices of each country and network.
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Charles J.
Consultant - Investor - Cyber - Cloud
I would use Zapier - SMS can be programmed in multiple countries - I also use Brevvo for international texts. But key point is to test to ensure it is working properly - and follow local laws and regulations.
The second step to design a compatible SMS campaign is to use plain text and avoid special characters. Plain text is the most universal format for SMS messages, and it can be read by any mobile device and operating system. Special characters, such as emojis, accents, symbols, and non-Latin alphabets, can cause encoding issues and reduce the number of characters available for your message. If you want to use special characters, you should test them on different devices and platforms before sending them to your audience.
The third step to design a compatible SMS campaign is to keep your messages short and clear. SMS messages have a limit of 160 characters per message, and some mobile operating systems may split longer messages into multiple parts. This can affect the readability and effectiveness of your messages. Therefore, you should keep your messages concise and focused on one main goal or call to action. You should also use simple and direct language that appeals to your audience and motivates them to take action.
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Charles J.
Consultant - Investor - Cyber - Cloud
ATT and T-Mobile both offer email-to-text. So you can send an email to yourself and/or to those two providers to send free text messages. Google email to text for your carrier for the address. - Cheers. C
The fourth step to design a compatible SMS campaign is to include a clear opt-out option. SMS campaigns are subject to strict regulations and ethical standards, and you should respect the privacy and preferences of your recipients. You should always obtain the consent of your audience before sending them SMS messages, and you should provide them with an easy way to unsubscribe from your campaign. You can use keywords such as STOP, CANCEL, or UNSUBSCRIBE, or provide a link to a web page where they can opt out.
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Charles J.
Consultant - Investor - Cyber - Cloud
Yes, be sure to follow applicable laws by country and Province. Find an SMS service that tracks laws and does this for you. Good stuff.
The fifth step to design a compatible SMS campaign is to test your messages on different devices and platforms. Testing is essential to ensure that your messages are delivered correctly and display properly on various mobile operating systems. You can use tools such as SMSC Simulator or Test Your SMS to simulate how your messages will look on different devices and networks. You can also send test messages to your own phone or to a small group of contacts and ask for feedback.
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Charles J.
Consultant - Investor - Cyber - Cloud
Always test before going live - I can't tell you how many ads I've seen that don't work = wasted money. Split test as well - always run two different ads to see which performs better - see if you can identify what works. Always run two ads per campaign.
The sixth step to design a compatible SMS campaign is to analyze and optimize your campaign performance. You should monitor and measure the results of your SMS campaign, such as open rate, click-through rate, conversion rate, and unsubscribe rate. You should also collect and analyze the feedback and responses of your audience, such as comments, questions, complaints, or compliments. You should use this data to identify what works and what doesn't, and to improve your SMS campaign strategy and design.