How can you help your team understand the company's vision and strategy?
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— The LinkedIn Team
As a leader, you want your team to be aligned with the company's vision and strategy, so they can work effectively and efficiently towards a common goal. But how can you communicate these aspects clearly and consistently, and inspire your team to embrace them? Here are some tips to help you.
Before you share the what and the how of your company's vision and strategy, you need to explain the why. Why does your company exist? What is the purpose and value of your products or services? What is the impact you want to make on your customers and the world? By answering these questions, you can help your team understand the bigger picture and the meaning of their work. You can also use stories, examples, and testimonials to illustrate the why and make it more tangible and emotional.
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Dev Raj Saini
|| Founder || 150,000+ Follower || Helping Jobseekers || Top Brand Development Voice || Top Personal Branding Voice || 150M+ Views ||
To help your team understand the company's vision and strategy, you should talk to them clearly and often, using simple words and visuals to explain. Share stories and examples that make the plan relatable. Encourage your team to ask questions and give feedback. Show them how their own roles fit into the big picture and set clear goals that match the company's strategy. Let them know how their hard work will have a positive impact on the company and their own careers. Recognize and reward their efforts, and lead by example. Keep the conversation open and honest, and provide resources for learning. This way, your team can fully grasp and support the company's vision and strategy.
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Druhi Sethi
Associate Vice President @ Social Beat | Creating Engaging Experiences for Brands & Consumers
The problem often arises from a lack of transparency. Typically, only leadership is privy to the larger vision and goals, and they break it down into smaller, measurable objectives for their teams without communicating the bigger picture or why these goals are crucial. To address this issue organization-wide, you can ensure that the broader vision and goals are regularly emphasized in forums like monthly town hall meetings and casual chit-chat sessions.
Your team will be more likely to understand and support your company's vision and strategy if they feel involved and consulted. You can do this by asking for their feedback, ideas, and suggestions on how to achieve the vision and implement the strategy. You can also create opportunities for your team to collaborate and co-create solutions with other teams or departments that share the same vision and strategy. By involving your team, you can foster a sense of ownership, engagement, and commitment among them.
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Roel Timmermans
Helping you, your brand, your marketing team excel with purpose | ⛳ Decade of experience with €1B+ companies | Interim Available
Involving them can only work if their input is also used. That process starts from the top, if C-level doesn't use the input or feedback they receive, and the next level beneath that does the same thing,... People will tell when they're being "involved" for the sake of making them feel involved. Sure to backfire tactic. So make sure you know the level above you actually does something with your feedback and input regarding the why of the company, before painting the picture that everyone's input and feedback truly matters.
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Aleksandra Majkić, M.Sc.
🎤 Trainer & Speaker | 🔝Female Leadership Developer | 👩💻 Career Coach
(1) Make sure that your teammates have their own vision and strategy (2) Ask their WHYs and understand their point of view (3) See if these visions align with the organization's This is a clear way for a company's vision to be integrated.
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Your company's vision and strategy should be simple and clear enough for anyone to understand and remember. You can use tools like vision statements, mission statements, core values, strategic objectives, and action plans to communicate them in a concise and consistent way. You can also use visuals, diagrams, and metaphors to make them more appealing and memorable. You should avoid using jargon, acronyms, and complex terms that might confuse or alienate your team.
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Rakesh Kher
CEO, UNO MINDA I Grow more coach
The larger strategic picture can be broken into smaller initiatives which sum up the goals. Each initiative can be broken into actionable steps on a Gnatt chart with time lines & responsibility Example - An org wants to increase its reven ue stream by 20% yearly. The actions like market share, new products, pricing, segmentation etc can be monitored with time lines.
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Mark Mwongela
Regional Director, Enterprise Sales & Business Development - Middle East & Africa, PayPal
To foster a deep understanding of the company's vision and strategy within a team, I've found that breaking down these overarching goals into relatable objectives is crucial. By translating the vision into tangible goals for individual roles and teams, will simplify how employees see the direct correlation between their day-to-day activities and the broader organizational objectives. This approach should be consistently reinforced across all people functions, encompassing training, onboarding, hiring, and compensation. By weaving the company's vision and strategy into every facet of the employee experience, clarity is maintained, fostering a cohesive understanding that resonates with each team member.
Your team might not grasp your company's vision and strategy the first time you tell them. You need to repeat and reinforce them regularly and in different ways. You can do this by linking them to your team's goals, tasks, and performance reviews, by celebrating the achievements and successes that reflect them, by providing training and coaching to help your team develop the skills and knowledge they need to support them, and by modeling them yourself as a leader.
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Julia Pitlyk
Marketing, Technology & Product Leader | Professional Dot Connector | CSPO, PSPO | Medill IMC Grad | Adjunct Professor
If your company's vision and strategy is defined outside of your team, you must connect the dots between the work they are doing (both as individuals and as a collective team) and the higher-order vision and strategy of the organization. Team charters with objectives/drivers/strategies that ladder up to those of the greater organization are a great way to put this into place and also serve as a starter for individual performance goals. You can also use the work of other teams to reinforce your company's vision and strategy among your own team. If a different team or function announces a new initiative, capability, structure, etc., share this with your team in a way that demonstrates how this update upholds the greater vision or strategy.
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Rebecca Galley
Managing Director at Hydroscand UK
Studies have shown that it takes 6 to 12 exposures to information before we remember or understand the message, and different people want information to be given in different ways. Repetition is a very important tool for leaders in sharing the company's vision and strategy. Consistency is also very important. Keep saying the same thing to everyone, often.
Your company's vision and strategy are not static or fixed. They might evolve or change over time, depending on the market conditions, customer needs, and competitive advantages. You need to listen and learn from your team, your customers, and your competitors, and be open to feedback and innovation. You also need to communicate any changes or updates to your team, and explain the reasons and benefits behind them. By listening and learning, you can keep your team informed and adaptable, and your company's vision and strategy relevant and effective.
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Justin Mecham
4 Exits + 20 yrs of Experience = Sharing My Tips on LinkedIn | Follow Me For Daily Lessons | VP @ Adorama
Ernest Hemingway said, “I like to listen. I have learned a great deal from listening carefully. Most people never listen”: This underscores the value of attentive listening in understanding and aligning with the company’s vision and strategy. Consider the following steps: 1. Create opportunities for team members to ask questions and provide feedback about the company’s vision and strategy. 2. Hold regular sessions where you actively listen to employees’ ideas and concerns. 3. You should exemplify active listening and continuous learning, reinforcing their importance in understanding the company’s direction. 4. Acknowledge and act on the insights gained from listening to employees, showing that their input is valued and impactful.
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Andrew Charles Edwards
I'm on a mission to make work fun and engaging for everyone. Founder | Writer | Board Member | Mentor | Retired TV Personality
Keep an open dialogue and continuously learn to adapt your company's vision. It's important to listen to feedback from your team and stay up-to-date with market trends. When we change your strategies, strive to be transparent and explain the benefits and reasoning behind the updates. This will help you stay relevant and keep your team well-informed and flexible.
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Ms. Suchi
Social Media Marketing Specialist @ Larix International | Brand Awareness, Sales Growth
I got my team to rewrite mission and vision in their words,when they did that they had to spend time understanding it truely. I also got them to give examples so I can check their understanding. 👍🥇😍
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Amal D.
Innovative Tech Entrepreneur | Founder at ZenBasket | Tech Leader at Centizen, Inc. | Custom Software, SaaS, IT Services, & Staffing Expert
Utilize Storytelling: People naturally connect with stories. Share anecdotes about the company's milestones or customer stories that exemplify the vision and strategy. When employees see real-life examples of the strategy in action, they’re more likely to grasp its importance. Regular Check-ins: Instead of only discussing vision and strategy during annual reviews or quarterly meetings, integrate these topics into regular one-on-ones or team meetings. This keeps the strategy at the forefront of daily operations. Be Transparent about Challenges: Discussing obstacles openly can unite the team to find solutions, building trust in leadership.