How can you improve your organization's reputation with physicians?
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Your organization's reputation with physicians can affect your ability to recruit and retain the best talent, as well as your quality of care and patient satisfaction. Physicians want to work in an environment that supports their professional growth, values their input, and respects their autonomy. Here are some strategies to improve your organization's reputation with physicians and foster a positive and productive relationship.
Communication is key to building trust and collaboration with physicians. You need to communicate your vision, goals, expectations, and feedback to physicians regularly and transparently. You also need to listen to their concerns, suggestions, and achievements, and acknowledge their contributions. Use multiple channels and formats to communicate, such as emails, newsletters, meetings, surveys, and recognition programs. Make sure your communication is consistent, timely, and relevant to physicians.
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Payal Agrawal
General Manager & Country Head, India, South East Asia, South Asia & Korea - Structural Heart, Abbott | J&J | BCG | IIM Bangalore
Physicians are also human but operating in very high stress zones. As part of a healthcare organizations, the first and foremost thing which should be a priority is to handle them with care and empathy and enable them to serve their patients well. Listening to them, caring for them, supporting them from clinical/ non-clinical way is also key. The most important thing is also about setting the right expectations early on. Many a times I experienced that my team members would not clearly spell out things out of fear. Hence management intervention early on with key customers to set this right builds the trust and also helps the entire organization to build on the reputation
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Luiz P.
Hospital CEO
Enhance your organization's standing with physicians by emphasizing transparent communication, delivering streamlined administrative support, cultivating a positive workplace atmosphere, providing avenues for professional growth, and actively seeking and integrating feedback from the medical staff.
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Anthony Domanico, MBA, CVA
Director @ VMG Health | Physician Compensation Expert
Communication and transparency are key. Physicians need to understand how they're paid, why they are paid the way they are paid, and they need to feel like there isn't some "shell game" the corporation is playing at their expense.
Physicians need adequate resources and support to perform their duties effectively and efficiently. You need to provide them with the necessary equipment, technology, staff, training, and policies to facilitate their work. You also need to support their well-being, work-life balance, and career development. Offer them flexible scheduling, wellness programs, mentorship opportunities, and continuing education options. Show them that you care about their personal and professional needs and goals.
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Dr Praveen GVS
Principal Business Analyst/Product Manager | Pega Business Architect/Consultant | Agilist | Healthcare IT | Healthcare Claims Consultant
Physicians should be given appropriate resources for them to deliver exceptional care. The resources may include the right set of knowledge-enhancing activities in the manner of CMEs, seminars, etc. Good compensation and incentivizing them for their excellent delivery of care. Rewarding and recognizing them for their above-and-beyond-the-call-of-duty services which motivates them to be even more vigilant while delivering care. They should be involved in community activities by collaborating with local medical societies and organizations. Provide them with proper resources and funds for research and development for innovating new solutions in the delivery of care. Protecting them from any ethical and legal complications.
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Niko Lankinen
Chief Specialist & RDI Team Lead | Human-Centered Health and Well-Being Promotion & AI-Driven Digital Solutions |
In addition to technical and ethical questions, it is important to identify the opportunities/use cases of artificial intelligence in health care. AI strengthens health care resources, streamlines processes, improves patient safety and well-being at work, etc. I believe that within a few years, AI assistants will increasingly support doctors in their daily work.
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Physicians want to have a voice and a stake in the decisions and improvements that affect their work and their patients. You need to involve them in the planning, implementation, and evaluation of organizational initiatives and changes. You also need to solicit their feedback and input on how to improve quality, safety, efficiency, and satisfaction. Create opportunities for them to participate in committees, task forces, and improvement projects. Recognize and reward their ideas and innovations.
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Dr Toomas Särev - KardioStar
Pioneering H.E.A.R.T. in Healthcare: Humanising Leadership with Empathy, Accountability, Resilience & Red Team-Centric Coaching
Improving staff engagement is a paramount concern for any organisation. Unfortunately, in many workplaces, a silo mentality prevails, leading to stagnancy and a lack of collaboration. As a leader, it is crucial to establish strong relationships and open communication channels among staff members. Building shared reality and understanding before applying management strategies is paramount. Cross-functional collaboration, shared goals and vision, transparent communication, and a patient-centric care model are all essential components of a successful workplace culture. Investing in education and training programs that emphasize teamwork and communication can also greatly enhance staff engagement and overall workplace satisfaction.
Physicians value their autonomy and expertise, and they expect to be treated as professionals and partners. You need to respect their clinical judgment and decision-making authority, and avoid micromanaging or interfering with their work. You also need to acknowledge their expertise and experience, and consult them on matters that require their input or approval. Give them the freedom and flexibility to practice medicine according to their standards and preferences.
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Dr Toomas Särev - KardioStar
Pioneering H.E.A.R.T. in Healthcare: Humanising Leadership with Empathy, Accountability, Resilience & Red Team-Centric Coaching
Imagine your operational manager approaches you and tells you ... We have this challenge. You need to do ABC. And you think this is wrong. XYZ should be the way forward; the manager clearly needs to understand the clinical issue here. How does that make you feel? Now imagine your manager telling you ...We have this challenge. If you would be the most resourceful in this field, and I know you are, what would you do? Does that feel different? Do you feel empowered? Can you imagine yourself already zooming out? The first approach was *telling*. The second approach *is coaching*. Which one would you choose?
Physicians work in teams with other health care professionals and departments, and they rely on effective collaboration to deliver high-quality care and outcomes. You need to foster a culture of teamwork and cooperation across your organization, and encourage physicians to collaborate with others. You also need to facilitate the coordination and integration of care across different settings and levels, and ensure that physicians have access to the information and resources they need. Promote a shared vision and values among all staff and stakeholders.
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Dr Toomas Särev - KardioStar
Pioneering H.E.A.R.T. in Healthcare: Humanising Leadership with Empathy, Accountability, Resilience & Red Team-Centric Coaching
Organisational reputation in healthcare is greatly influenced by several factors, including the quality of patient care, the level of professional satisfaction among staff, the effectiveness of leadership, the commitment to innovation and continuous improvement, and the integrity with which all operations are conducted. These are linked to culture values and behaviour. Alignment between values and behaviour and having a clear vision and mission are essential. It all starts with the image of the organisation, including signage, carpark, entrance, facilities upkeep, and cleanliness. These contribute to a culture where you feel that you and your working environment are valued. As the cleaner at NASA said, "I help the man to the moon!"