How can you prepare for self-employment as a freelancer?
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If you dream of becoming your own boss, freelancing can be a rewarding and flexible way to work. But self-employment also comes with challenges, such as finding clients, managing your time, and handling your finances. How can you prepare for self-employment as a freelancer and avoid common pitfalls? Here are some tips to help you get started.
Before you launch your freelance career, you need to have a clear idea of what you can offer to potential clients. What skills, experience, and expertise do you have that make you stand out from the crowd? How do you solve problems, deliver results, and add value to projects? How do you communicate your value proposition to your target market? Knowing your value will help you set your rates, pitch your services, and negotiate contracts.
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Nancy Pezarkar
To prepare for self-employment as a freelancer, start by defining your niche and identifying your target market. Develop a strong portfolio showcasing your best work and gather testimonials from previous clients. Set up a professional online presence through a website or social media to promote your services. Familiarize yourself with invoicing, budgeting, and tax obligations, and consider setting up a separate bank account for business transactions. Finally, network with other freelancers and stay updated on industry trends to remain competitive and continuously improve your skills.
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Brendan ONeil
Alongside Global / Sombra
Understanding your value is like having a guiding light in the freelancing world. It's essential because it serves as the compass for your rates, pitches, and negotiations. In freelancing, you are your product, and your value proposition is your unique selling point. It's not just about what you do; it's about how you do it differently and better. Knowing your value helps you confidently communicate your worth to potential clients and set fair rates that reflect your expertise. Ultimately, your success in self-employment hinges on the ability to convey what makes you exceptional. It's the foundation for attracting clients and avoiding common pitfalls, ensuring a thriving freelancing career.
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Johannes Schreiber
Trusted Advisor für Lean Management und Digitalisierung - Effektivität und Effizienz für deinen Erfolg!
Es muss aber auch nicht immer die klassische Schule der Vorbereitung sein. Oft reicht auch einfach da zu sein, sein Expertenwissen gut darzustellen und den Nutzen des Kundens klar zu kommunizieren. Aus meiner Sicht ebenso hilfreich bzw. notwendig ist ein gutes Netzwerk. Hat man dies selber nicht, lohnt es sich organisierten Netzwerken beizutreten und dort aktiv zu sein. Hier sei allerdings gesagt: Augen auf bei der Netzwerkwahl - genau darauf achten wo eure Kunden oder auch Fürsprecher sind. Dort muss man mitmachen im Netzwerk!
One of the best ways to showcase your value is to have a portfolio of your previous work. A portfolio is a collection of samples, testimonials, and case studies that demonstrate your skills and achievements. A portfolio can be a website, a blog, a social media profile, or a PDF document. Whatever format you choose, make sure it is easy to access, updated, and relevant to your niche. A portfolio will help you attract clients, build trust, and prove your credibility.
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Sandra Pereira
Mentora de Carreira de Enfermeira | Escritora | LinkedIn Creator de Carreira | Mentora de Transição de Carreira e Recolocação Profissional| Mestre em Enfermagem - Unirio
A criação do portfólio é essencial pois os depoimentos demonstram o impacto do seu trabalho na vida das pessoas, isto é, como elas conseguiram sair do ponto A para o B através da sua colaboração efetiva e de qualidade.
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Johnathan Lightfoot
Inspiring Leadership through Faith and Technology | Ordained Minister, Professional Speaker and IT Executive
A portfolio should be more than a static showcase of past work; it reflects one's growth and adaptability. An ever-evolving portfolio highlights a professional's journey, demonstrating their commitment to improvement and receptiveness to change. In our fast-paced world, adaptability is as valuable as past achievements. A dynamic portfolio shows an understanding of current trends and a proactive approach to learning. Displaying both successes and areas for growth fosters trust with potential clients, revealing a professional who is humble, open to feedback, and always striving for excellence.
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Mish Q.
Real Estate Title Professional
Creating a robust portfolio is pivotal in spotlighting your expertise. Think of it as a visual testament to your capabilities, combining samples, testimonials, and case studies that showcase your skills and accomplishments. Your portfolio, whether in the form of a website, blog, social media profile, or a downloadable PDF, serves as a professional showcase. Keep it easily accessible, regularly updated, and meticulously tailored to your niche. This compilation is more than a mere display; it’s a tool to attract clients, establish trust, and validate your credibility. Your portfolio acts as a window into your abilities, offering potential clients a glimpse into the value you can bring to their projects.
Freelancing can be unpredictable and inconsistent when it comes to income. You may have months when you are busy and earning well, and months when you are struggling to find work and pay the bills. To prepare for self-employment, you need to plan your finances carefully. You need to have a budget, a savings account, and an emergency fund. You also need to track your expenses, invoice your clients, and pay your taxes. You may want to use tools like accounting software, spreadsheets, or apps to help you manage your money.
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Mike Malloy
Connecting CEOs to fractional executives, investors, and interns
Don't quit on Friday and start freelancing or self-employment on Monday. Start doing it on the nights and weekends to earn additional income. You need to earn > $1,000 (or more depending on your monthly expenses) for back-to-back months before you should consider going full-time.
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Harshanki Thakker
Start saving. Have at least 6 months of monthly expenses lying in your bank account & 3 months worth of salary as emergency funds. It sounds simple, but it really is not. Don't just quit your job- be realistic. As someone who has worked with 40+ freelancers, I can vouch for one thing- networking early on matter a lot- try to understand what your future customer wants. Start taking feedbacks early on and fine tune your service. Don't fall on fancy tools a simple google sheet to track every finance helps. Do this for 6-12 months before you quit your job.
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Brandon Andrews
Entrepreneur | Innovative Business Consultant | Business + Entertainment Producer | Global Keynote Speaker + Host
The reality is inflation and wage stagnation mean self employment and entrepreneurship now are required for many people to provide for themselves and their families. Record numbers of new businesses - many of them online microbusinesses - have been started in recent years. The good news is, the barrier to entry for self employment is lower than its ever been. Understand where you are today and where you want to need to be to reach your financial goals. Build a habit of analyzing your personal finances and collecting market data relevant to your business. Use data to make decisions about your business to moderate risk for personal finances.
Freelancing gives you the freedom to work when and where you want, but it also requires discipline and organization. You need to create a routine that works for you and helps you stay productive and motivated. You need to set your working hours, your goals, and your deadlines. You also need to balance your work and your life, and avoid distractions, burnout, and isolation. You may want to use tools like calendars, timers, or project management software to help you plan your tasks.
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Johnathan Lightfoot
Inspiring Leadership through Faith and Technology | Ordained Minister, Professional Speaker and IT Executive
Freelancing promises unparalleled freedom, but this liberty comes with a price: unwavering discipline. Beneath the allure of flexible hours and personal choice, a freelancer's success hinges on a regimented routine. This discipline, far from the traditional office structure, is crucial to navigating the vast sea of freelancing. Setting firm hours, goals, and deadlines is essential to prevent chaos. Furthermore, the blurred boundaries between work and leisure can lead to burnout or isolation, emphasizing the need for a balanced routine. In the freelancing realm, while tools assist, the true linchpin is the individual's ironclad commitment and resolve.
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Eniola Abioye
Lead User Experience Researcher @ Meta, Business Messaging | UXR Career Coach, UX Outloud - I help customer-focused researchers launch 6-figure UXR careers in tech in 3+ months!
The nice thing about having a 9-5 job is that it offers structure. When you work for yourself, structure and work/life balance is all up to you. Make sure to plan out your goals, day-to-day tasks, and standard operating procedures as you go. This can look like thinking aloud about what you want to accomplish and then working backwards from there to build out what key performance indicators will look like, short-term goals that lead to your bigger goals and of course, accountability structures to keep you on track.
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Adam Vazquez
CEO at Heard Media | Strategies, career advice, and creative ideas for tomorrow's CMOs.
This is extreme, but I had to get a membership at a coworking space and now go there 5 days a week. Doesn’t work for everyone, but helps me separate my day and organize my life into areas of focus.
Freelancing is not only about doing the work, but also about finding the work. You need to network and market yourself constantly to build relationships, generate leads, and grow your client base. You need to use different channels and strategies to promote your services, such as social media, email, referrals, or events. You also need to follow up with your contacts, ask for feedback, and request testimonials. Networking and marketing will help you increase your visibility, reputation, and opportunities.
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Sue Bradley
President @ KTP Consulting | Community Engagement, Development, Strategic Planning
When you prepare to become self-employed, networking will need to become a daily or weekly part of your routine. LinkedIn is a great place to start connecting with groups of people like yourself, and past employers, and schools. Look in to joining some local groups where you can meet others in your community and let them know what you do! Volunteering is another great way to meet people and get referrals and feel good while doing it!
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Jason Tweed
Managing Partner at Mediastead, LLC
Be a teacher and a student in your networking activities. Find groups where you can grant your expertise and/or groups where you can learn from people with more experience or different skill sets. As a freelancer personal and professional growth is essential. You are your product. Create the best product possible.
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Mish Q.
Real Estate Title Professional
In freelancing, securing work involves more than delivering—it necessitates active networking and self-promotion. Consistently engage in networking to foster relationships, create leads, and expand your client roster. Utilize diverse channels like social media, email outreach, referrals, and event participation to showcase your services. Following up with contacts, seeking feedback, and requesting testimonials are equally crucial. These networking and marketing efforts amplify your visibility, credibility, and the array of opportunities available to you, establishing a robust foundation for sustained growth and success in the freelance landscape.
Freelancing is a learning journey that requires you to adapt and improve constantly. You need to keep up with the trends, demands, and changes in your industry and niche. You need to learn new skills, tools, and techniques to enhance your value and performance. You also need to seek feedback, evaluate your results, and identify your strengths and weaknesses. Learning and improving will help you stay competitive, relevant, and satisfied.
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Eric H. Hanson MD, MPH
CEO @ International Scientific Advisors | Techstars Portfolio Company | Physician | Advisor| Researcher | Veteran | Author
In my experience, it was helpful over time to write down the services I could provide, cut those in half, cut in half again...finally, I whittled down to three services that were very clear for the industry teams to understand the scope, costs, expected outcomes, and deliverables. If you try to offer too much, there is a risk of the Clients not clearly understanding what you do. I have also found that a "standardized" and straightforward master services agreement (MSA) coupled with adding short (1-2 page) appendices for each project has worked well. Trying to keep it simple has been a mantra for years, and for me, starting this way could have saved some missteps.
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Adil Farhan
Entrepreneur in Residence @ Qureos | Data Analytics Expert
You need to be fairly active in the market - You need to see which skill is the most demanded by employers and see if you think you can learn that skill to stay competitive.
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Suzie Fountain, MBA
Customer Success Team Lead
Don't underestimate the value of taking courses/webinars in areas where you are already an "expert." There are a lot of opportunities to be found by paying attention to the questions attendees are asking, and you have a direct connection to people who are identifying as interested.
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Supreetha Mave
Fintech Product Leader | Entrepreneurship Coach | Life Coach | Startup Advisor
As a freelancer/entrepreneur, while building a business plan, networking, pricing are important, most don't know about these: 1) Be prepared to go through the dip: While you start the journey with all enthusiasm, it's difficult to keep going in the face of failures/rejections. Having a strong "WHY" and remembering it in difficult times is crucial. 2) Invest in yourself: invest in books, courses and coaches. Instead of DIY all the time, take help of experts who can show you the way. 3) Plan for self-care: most freelancers/ solopreneurs/ entrepreneurs I coach face burn out because they don't prioritize self-care. It's essential to devote time to exercise, proper nutrition, and adequate sleep.
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Dickey Comeaux
COO at thebsuite.co | Streamlining Hiring and Diversity Goals, Organizational Effectiveness
Join network and other fractional/freelance groups to get support. Don’t do it all alone. Use the people you know and/or find some new & useful folk!
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Suzanne Charlotte Vos
Innovation Strategist and Activator | Consultant & Speaker | Making Innovation Business As Usual
Networking doesn't end after you wave goodbye. To solidify the connections you have made, it is helpful to have a follow-up strategy in place. One basic but highly effective action is to connect with people on LinkedIn. It is a quick and informal way to stay in touch and nurture your relationships over time. Additionally, sending a short, personalised message after meeting someone can serve as a thoughtful gesture and a reminder of your interaction. (It also helps you with remembering where you met them!) You can consider offering to set up a chat for more in-depth conversations.