How can you simplify your research reports for non-technical readers?

Focus on their needs and what they will get the most value from. Non-technical readers are looking for solutions and "so-what's". Make sure these are clear and upfront.

I usually apply the following structure for my research reports for non-technical readers. 1. Always have one slide describing the research background and the top 3 business issues/ key objectives the research report addresses. By this, everyone can have a clear understanding of what we are going to deliver in the next pages. 2. The executive summary slide is a must 3. Using infographic visuals for mass audiences and topline tables for functional teams. 4. On each slide, we need a main header/title to describe the key information of the slide and a sub-title for the key outcome. 5. The final slides should always be key take-outs and precise plans for growth.

1. Know your audience, how they communicate and are motivated to take action 2. Keep your findings short and crisp written in business language 3. Pictures/visual charts can be helpful, but not too many (unless as attached supporting detail) 4. Give them the option to contact you with any questions or comments

Humor. Pure and simple. Make it funny. It is absolutely possible to inject levity without sacrificing gravitas. A witty turn of phrase will keep people engaged - and wanting to read more.

Catering to non-technical readers requires a focused approach. Begin with a succinct introduction outlining the research's purpose, scope, and objectives. Structure the report logically, employing sections like problem, solution, results, and implications. Use clear headings, subheadings, and bullet points to facilitate easy comprehension. Within each segment, present key findings, insights, and recommendations, substantiated by pertinent data and evidence. This approach ensures that essential points are highlighted, providing non-technical readers with a streamlined understanding of the research's core aspects.

Keeping a focus on the main points is essential in delivering a clear and concise message. In addition, it's super important to value the executive summary as it not only encapsulates the main highlights but also provides valuable suggestions, actionable recommendations for strategic decision-making. The executive summary serves as a key tool for stakeholders to grasp the core insights efficiently.

I've generally found that the best way to engage a non-technical audience with data is by making the insight relatable. Going beyond just charts and graphs, consider weaving real-life stories and quotes from consumers into your presentations too. If you have consent, adding visuals or voxpops of people in real situations, such as customers using your products or shopping in-stores, can be incredibly engaging. These elements transform what's often perceived as complex data into something your audience can easily connect with.

Most non technical readers need you to tell them a data story. They would want your report to flow from one logic end leading to other and in the journey it should keep touching and answering the pain points of the research . A good story boarding plan is where you know your navigation path and have a clear idea on business questions you are addressing. Comparative charts, talking about the key takeaways and not using lot of business jargons will help.

Iterate. Iterate. Iterate. Pobody is nerfect. The only way to get your report better is to get feedback 1:1 from interested readers, identify the gaps - especially in the bigger picture, the emotion, the narrative, and fill those gaps. Don't be afraid that your report is too drafty to let others' ideas in. The earlier the better - as long as you set the context right. Tell people whether it is 80% done and you want small changes, or it's 50% done and you're open to big ideas, before you ask them to read your report, and you will get what you ask for!

Inviting feedback from non-technical readers is invaluable in simplifying research reports. By encouraging readers to review drafts and share comments, suggestions, or questions, you can pinpoint gaps and enhance clarity. Conducting presentations or workshops further facilitates discussions, addressing queries and concerns directly. This interactive approach not only refines the report but also fosters trust and rapport with readers, showcasing your expertise and dedication to delivering comprehensible and meaningful content.

Good Day, Represent the data visually by creating meaningful Dashboards and keeping the audience in mind and creating similitudes for better understanding for the Non Technical audience. Now especially with AI Tools Dashboards can be Powerful Tools in such Situations.

From a behavioral standpoint, apart from visualization and language, it is critical to properly frame the data presentation into a logical and relatable narrative. People respond very well to stories because we are hardwired to comprehend and connect through stories. Given this, if we want our research output to impact the audience we're targeting, we need to communicate it as a story. Therefore, researchers must exercise their creativity not just in their analysis and visualizations but also in the way they arrange and consolidate their results to create a compelling story for the audience.