How can you turn resistant stakeholders into program supporters?
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As a program manager, you know how important it is to have the support and collaboration of your stakeholders. But what if some of them are resistant, skeptical, or even hostile to your program goals and plans? How can you turn them into allies and advocates for your program success? In this article, we will share some tips and strategies to help you overcome stakeholder resistance and build positive relationships.
The first step to deal with resistant stakeholders is to understand why they are resisting. There could be many reasons, such as lack of trust, fear of change, conflicting interests, misaligned expectations, or poor communication. You need to identify the root causes of their resistance and address them accordingly. For example, you can use stakeholder analysis tools, such as power-interest matrix, stakeholder map, or SWOT analysis, to assess their level of influence, interest, needs, and concerns. You can also conduct surveys, interviews, or workshops to gather their feedback and opinions.
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Murajith Muraleedharan
Director of Engineering at Smart Energy and Thermal Solutions (SETS), Honeywell
Firstly, stakeholder resistance by itself doesn't imply they are not interested in the success of the program or its objective. skepticism might come from various other aspects, that might be beneficial for the program. Adding below couple of observations - It's essential to understand the stakeholders role and influence on the program. Specific responses might vary accordingly. - Try to understand the source of resistance. Beyond tools, creating forums to encourage communication/ discussions will be key. - Ensure the stakeholder is listened to and comprehended. - Lastly, All stakeholders aren't essentially shareholders in the program, hence even if they aren't supportive, it's key to have their perspective/inputs to shape the program.
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Cindy Deekitwong
Intrapreneur | TEDx Speaker | Global Marketing & Commercial Leader | Growth Driver | Ecosystem Partnership Executive | Board of Director | Diversity & Inclusion Ambassador | Six Sigma Master Black Belt
Let me share the technique of using the TUFA (Them-Us-Fit-Action) to manage/engage the stakeholder which has led us to think about it as the TUFA "message" that helps convince those challenging stakeholders. We reflect first on the stakeholder and what we've learned about their situation, direction and challenges ("T") We then transition to share with them why we feel we are a strategic resource for their consideration ("U") Next, we tie this together with an inspiring fit that shows the impact of our work together ("F") Then we close on an appropriate action plan ("A") The TUFA flow remains incredibly effective, and timeless. To me, TUFA model for customer presentations: They're not just for conference rooms anymore!!
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Henrique Martins
Top PPM & PM Voice | Portfolio Manager | Program Manager | Project Manager | PMO | Scrum Master | SDM | Agile | Engineering & IT
Identification of key stakeholders and their involvement at the right time is one of the main factors in project failures. Many end up creating resistance when they are not involved at the right time, which is why it is essential, regardless of whether you are using an agile or waterfall framework, a simple spreadsheet with the main information of the stakeholders that you map is essential.
The second step to turn resistant stakeholders into program supporters is to communicate effectively and frequently with them. You need to establish clear and consistent communication channels, such as regular meetings, reports, newsletters, or dashboards, to keep them informed and engaged. You need to tailor your communication style and content to suit their preferences and expectations. You need to use clear and simple language, avoid jargon and technical terms, and provide relevant and accurate information. You need to communicate the benefits and value of your program, as well as the risks and challenges, and how you plan to address them.
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Henrique Martins
Top PPM & PM Voice | Portfolio Manager | Program Manager | Project Manager | PMO | Scrum Master | SDM | Agile | Engineering & IT
Clear and continuous communication is another crucial point, it is important to evaluate together with stakeholders and map by groups, some prefer to receive an update in the form of an email, others monitoring progress via Power BI is sufficient, still others prefer monthly status meetings . That said, it is important to map these groups to design and meet their needs, especially those that can directly impact your program or project in a very positive or negative way.
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Julian Belgrave
Chief of Operations @ IDB | Leading Operations Excellence and Innovation
In my experience, it was useful to establish communication links to clarify expectations of the program. What it is and what it isn’t. How it is relevant or important as a solution to a real problem or an opportunity to take advantage of a situation to create greater value. Of course, it is crucial to listen actively to those stakeholders that may appear to be resistant to better understand their needs and real interest and to articulate how the program may attend to them, or not. Finding common ground is important as well as committing to continuing communicating including on areas which interests or needs may not be met to find complementary solutions.
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Kelley Johnson, PMP, CCMP
Program Management Leader| Driving Projects to Success| HR Leadership, Strategy and Execution Expert
Communicating to the right people at the right time is essential. It’s not as simple as sending email blasts, is making sure that the messages are being read and having follow-up initiatives to determine how the communications are being received. Having ambassadors “on the ground” can take the extra step to drive communication to enhance adoption success.
The third step to turn resistant stakeholders into program supporters is to involve them in decision making and problem solving. You need to make them feel valued and respected, and show them that their input and feedback matter. You need to create opportunities for them to participate in key program activities, such as defining the scope, setting the objectives, prioritizing the tasks, or resolving the issues. You need to solicit their ideas and suggestions, and acknowledge their contributions and achievements. You need to foster a collaborative and inclusive culture, where they can share their perspectives and concerns, and learn from each other.
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Henrique Martins
Top PPM & PM Voice | Portfolio Manager | Program Manager | Project Manager | PMO | Scrum Master | SDM | Agile | Engineering & IT
People like to be listened to. It is important to give stakeholders a voice. Sometimes, some ideas or solutions may not be possible to implement or may not be as relevant. There's no problem with that; you can put all these points in a parking lot. If you do this, you will undoubtedly have several people supporting your program or project.
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Winsome Leslie, PhD
Micro and Small Enterprise Development Champion: Consultant: Advisor: Speaker
In my experience, its important to involve stakeholders early in the process. Hold focus groups and listen to all views. The opinions of “naysayers” can often reveal issues that need to be considered for program success. Stakeholder involvement in program design and buy-in around a common vision for outcomes and impact is a key ingredient to sustainability.
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Ankur Gupta
Founder | Program Manager | Crafting Product and Program excellence through content
In my role in program management, I've found that involving resistant stakeholders in decision-making and problem-solving is a game-changer. Actively seeking their input and addressing concerns head-on empowers them to feel a genuine sense of ownership in the program. This collaborative approach not only resolves issues efficiently but also builds trust and commitment. I've witnessed firsthand how turning resistance into active support significantly contributes to the success of the program.
The fourth step to turn resistant stakeholders into program supporters is to manage their expectations and deliver on your promises. You need to set realistic and achievable goals and milestones, and align them with their expectations and interests. You need to monitor and measure your program performance and progress, and report them transparently and timely. You need to demonstrate your competence and credibility, and show them that you can deliver the desired outcomes and benefits. You need to keep your promises and commitments, and avoid any surprises or disappointments.
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Jerhmie Zacarias, MS
PMP®, PRINCE2, Senior Program Manager | Coloring in the Greys of Business and IT
For me, to manage stakeholder expectations in program management, establish clear and realistic goals upfront. Regularly communicate progress and any changes to ensure alignment. Actively listen to their concerns and address them promptly. Provide accurate and timely information to manage expectations effectively. Involve stakeholders in decision-making processes and seek their feedback to ensure their needs are considered. Finally, set realistic timelines and manage scope creep to avoid unexpected surprises.
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Ankur Gupta
Founder | Program Manager | Crafting Product and Program excellence through content
In program management, effectively managing stakeholder expectations and delivering on promises are pivotal for winning over resistant stakeholders. By setting clear expectations, communicating transparently, and consistently meeting deadlines, we establish trust. Proactive communication about potential challenges and successful delivery fosters confidence. This approach not only addresses concerns but also transforms resistant stakeholders into active supporters, as they see the program aligning with their expectations.
The fifth step to turn resistant stakeholders into program supporters is to build trust and rapport with them. You need to establish a positive and professional relationship with them, based on mutual respect and understanding. You need to show empathy and compassion, and listen to their needs and concerns. You need to be honest and ethical, and admit your mistakes and weaknesses. You need to appreciate and recognize their efforts and support, and celebrate their successes and achievements. You need to be responsive and accessible, and provide them with the support and guidance they need.
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Matthew Paul Brochin, MS, PMP, CQE, CQA, CISS-RAD
Medical Device Sterilization @ Arthrex | Principal Technical Expert | Program Manager | Engineer & Scientist | Inclusive Servant Leader
Building trust with stakeholders is key. Put yourself into their shoes and understand their perspectives. As a program manager, it is your job to identify problem areas and drive meaningful solutions. Everything in a business moves faster with trust.
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Christopher D. Gentry
Project Consultant | Author and Instructor of PM Courses | LLC Owner
Keep your supporters close, and your non-supporters even closer. Be their best friend until they are no longer a risk. Difficultly is always a lack of something. It could be understanding, support, time, resources, etc. Your job is to address that gap and the best way to address and resolve it quickly is by being right there to address any concerns.
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Jerhmie Zacarias, MS
PMP®, PRINCE2, Senior Program Manager | Coloring in the Greys of Business and IT
🤝 Building stakeholder trust is vital in program management. To achieve this, for me, clear communication, transparency, and accessibility are key. Act with integrity, deliver consistent results, and value stakeholders' input. Collaborate, involve them in decision-making, and maintain confidentiality responsibly. Admit mistakes, showcase accountability to foster trust.
The sixth and final step to turn resistant stakeholders into program supporters is to handle conflicts and objections. You need to anticipate and prevent potential conflicts and objections, and address them proactively and constructively. You need to use effective conflict resolution and negotiation skills, such as active listening, assertive communication, or win-win solutions, to resolve any disagreements or disputes. You need to respect their views and opinions, and avoid any personal attacks or criticisms. You need to focus on the common goals and interests, and find ways to compromise and cooperate.
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Jerhmie Zacarias, MS
PMP®, PRINCE2, Senior Program Manager | Coloring in the Greys of Business and IT
💡 It requires a proactive approach. Actively listen to their concerns and validate their perspectives. Seek common ground and find mutually beneficial solutions. Clearly articulate the goals and benefits of the program to address any misunderstandings. Engage in open and honest communication, providing all necessary information to address their objections effectively. Maintain a calm and professional demeanor, refraining from personalizing the conflict. Collaborate with stakeholders to find win-win solutions and accommodate reasonable requests. When tensions arise, address conflicts promptly and address any issues through effective problem-solving techniques.
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Arlie Haddix
Chief Operating Officer at Operation Stand Down Tennessee
Re-consider who are the stakeholders and why are they stakeholders… You are likely making some key assumptions about those stakeholders… Challenge those assumptions…
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Nitesh Rastogi, PMP®, MBA
Software Engineering Leader | Driving Digital Transformation and Innovation | Empowering Teams with Empathetic Leadership | Be Kind, Be Human
Turning resistant stakeholders into program supporters in program management requires a strategic approach. Begin by understanding their concerns and objections, actively listening to their feedback, and addressing their specific issues. Demonstrate the benefits and value of the program through clear communication, showcasing success stories and aligning the program with their interests and goals. Additionally, involve them in decision-making processes and seek their input to foster a sense of ownership and engagement in the program.
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Jerhmie Zacarias, MS
PMP®, PRINCE2, Senior Program Manager | Coloring in the Greys of Business and IT
💡 For me, turn resistant stakeholders into supporters in program management: 1. Identify their concerns and address them empathetically. 2. Communicate the benefits and outcomes of the program clearly. 3. Engage them in the decision-making process and value their input. 4. Provide regular updates and address any issues promptly. 5. Build trust through transparency and open communication. 6. Highlight success stories and demonstrate the program's impact. 7. Offer incentives or rewards to encourage their support. 8. Provide training or resources to help them understand the program better. 9. Show appreciation for their involvement and contributions. 10. Continuously build relationships and seek to understand their perspectives.