How can you use storytelling to build your personal brand during a career transition?
Learn from the community’s knowledge. Experts are adding insights into this AI-powered collaborative article, and you could too.
This is a new type of article that we started with the help of AI, and experts are taking it forward by sharing their thoughts directly into each section.
If you’d like to contribute, request an invite by liking or reacting to this article. Learn more
— The LinkedIn Team
If you are going through a career transition, you might be wondering how to stand out from the crowd and showcase your unique value proposition. One way to do that is by using storytelling to build your personal brand. Storytelling is the art of crafting and sharing compelling narratives that connect with your audience and convey your message. In this article, you will learn how to use storytelling to build your personal brand during a career transition, and why it matters.
Storytelling is not just a nice-to-have skill, it is a must-have skill in today's competitive and dynamic job market. It can help you to demonstrate your skills, achievements, and potential in a memorable and engaging way, as well as highlight your personality, values, and passions that make you unique and relatable. Storytelling can also build trust, credibility, and rapport with your target employers, clients, or collaborators. Furthermore, it can showcase your problem-solving, creativity, and adaptability skills that are essential for any career transition. Ultimately, storytelling can inspire action, influence decisions, and motivate change.
-
Mahnoor Shahbaz
Certified Professional Resume Writer. I've landed 5K+ citizens in their targeted job interviews across 60+ sectors. || Federal Resume Writer
Using storytelling to build your personal brand during a career transition is like painting a vivid mural of your professional journey. 1. Craft compelling narratives that reveal your evolution, emphasizing pivotal moments that ignited your passion for the new field. 2. Share personal anecdotes that highlight your adaptability, resilience, and commitment. 3. Weave in experiences from your previous career to showcase transferable skills and lessons learned. 4. Make your stories relatable and emotionally resonant, so your audience can connect with your journey.
3
-
Jaqueline Garutti
Career & Leadership Consultant and Mentor | Career LinkedIn e Gupy Creator | Professional Brand and Career Portfolio Specialist - CV and LinkedIn | HR | Speaker and Facilitator
Contar sua história no currículo é uma oportunidade valiosa para destacar suas conquistas e experiências, proporcionando uma visão abrangente de sua trajetória, o que te moldou até aqui, destacando habilidades importantes.
1
-
Erica Reckamp
You won't BELIEVE what they'll say about your new C-Suite / Executive Resume — Partner with me to advance your goals. >>> C-Suite & Executive Resumes > LinkedIn Profiles > Bios > Networking Pieces
Storytelling provides Context, insights into your Character, and Themes that show you know what the hiring organization needs and how to move things forward to succeed. When storytelling is done well, the reader engages with the text in a more meaningful, memorable way. We see longer reader engagement (more time with the text) and stronger reader retention (greater likelihood of recall as a candidate of choice and progress through the hiring process).
1
To craft your story, you need to have a clear purpose, audience, and message. The SAR framework is a simple structure that consists of three elements: situation, action, and result. When using the SAR framework, begin by describing the context of the situation and use specific details and numbers to create interest. Move on to explain the steps you took to address the challenge or opportunity. Highlight your skills, contributions, and impact by using active verbs and positive language. Finally, summarize the outcome of your action with quantifiable metrics and feedback to demonstrate your success. Ensure that the result relates to your purpose and message.
-
Marie Zimenoff
Train Career Coaches & Resume Writers Globally ► Curate the New & Next in Careers ► Teach Social Media for Business Growth & Job Search (LinkedIn & Beyond) ► Professional Resume Writer Training | Career Coach Training
Start with the audience. This is especially important in career transition. To tell a story that moves the reader to action, you must first consider what matters to them. What problems do they want to solve? What results do they need to produce? Examine job descriptions and research the industry and role. This research tells you what stories to tell in your resume. Write out your stories with the context, action, and result, and then translate the language into the language of the employer. Tell stories that demonstrate skills the employer is looking for while showing you have solved similar problems and produced the results they need. This is possible without direct experience if you work at connecting the dots.
9
-
Erica Reckamp
You won't BELIEVE what they'll say about your new C-Suite / Executive Resume — Partner with me to advance your goals. >>> C-Suite & Executive Resumes > LinkedIn Profiles > Bios > Networking Pieces
Know the key talking points you want to hit in networking and interviewing scenarios. Build stories around those core qualifications or key wins. — If relevant, include the stakes, the risks, the scenario you encountered, and key players. — Consider before and after scenarios. — Include impact (with #s if possible).
3
-
Jaqueline Garutti
Career & Leadership Consultant and Mentor | Career LinkedIn e Gupy Creator | Professional Brand and Career Portfolio Specialist - CV and LinkedIn | HR | Speaker and Facilitator
Uma história vai muito além de simples resultados quantitativos. Por exemplo, a jornada de uma profissional que se torna mãe é uma história digna de destaque, e frequentemente, as mulheres deixam de incluir essa importante experiência em seus currículos. É fundamental reconhecer que a vida e carreira se entrelaçam, e ao compartilhar essas histórias, promovemos uma compreensão mais completa de quem somos como profissionais e indivíduos.
1
Once you have crafted your story, you need to share it with your target audience in a relevant and effective way. You can do this through various channels and formats, such as resumes, cover letters, LinkedIn profiles, networking opportunities, and interviews. For instance, when writing a resume, use the SAR framework to write powerful bullet points that showcase your achievements and skills in each section of your resume. Additionally, when creating a cover letter, use the SAR framework to write a compelling introduction that hooks the reader's attention and shows why you are the best fit for the role. Furthermore, when crafting an elevator pitch for networking purposes, use the SAR framework to prepare a concise and compelling introduction. Finally, when answering interview questions, use the STAR method (situation, task, action, result) to structure your answers and provide relevant details. By using these frameworks to share your story with your target audience in an appropriate way, you will be able to make a strong impression.
-
Erica Reckamp
You won't BELIEVE what they'll say about your new C-Suite / Executive Resume — Partner with me to advance your goals. >>> C-Suite & Executive Resumes > LinkedIn Profiles > Bios > Networking Pieces
Storytelling in a job search setting is more aligned with journalistic storytelling in that we want to lead with the juiciest bits and draw in the readers, then provide context for those who want to go deeper. There's not time or space for a slow build. Lead with your win / your brand / the key qualification you want to highlight, then go into the how. This allows you to grab attention quickly, so crucial when hiring authorities are making snap decisions!
3
-
Nick Pirelli, CPRW, SHRM-CP, CEM®, CMCA®, CSSGB
Helping People Discover their Talents | Certified Professional Resume Writer | Certified Interview Coach | Gallup StrengthsCoach™ | LinkedIn Expert | Emergency Manager | Eagle Scout | Red Cross Volunteer
When my client Sarah shifted from marketing to content strategy, her personal website showcased her storytelling skill, using the SAR framework to highlight her campaign successes. These narratives, paralleled by her LinkedIn profile, captivated a boutique agency seeking her unique skill set. This strategic sharing of her professional tale across different platforms illustrated the power of a cohesive personal brand in career transitions.
2
To improve your storytelling, you need to practice and refine your skills. Reading and listening to stories from other professionals, leaders, and experts in your field or industry can help you analyze how they use storytelling to communicate their value proposition, message, and vision. Writing and recording your stories and reviewing them for clarity, coherence, and impact is essential. Use feedback and editing tools to improve your grammar, vocabulary, and style. Test and tweak your stories with different audiences and contexts. Ask for feedback and suggestions to make your stories more relevant, engaging, and persuasive. Incorporating storytelling techniques such as anecdotes, metaphors, humor, emotions, and sensory details can make your stories more vivid, memorable, and relatable. Utilize storytelling tools such as visuals, audio, video, or interactive elements to enhance your stories.
Storytelling is a powerful way to build your personal brand during a career transition. It can showcase your skills, achievements, and potential in an unforgettable way. You can also highlight your personality, values, and passions that make you unique. Storytelling can help you build trust with employers or clients while showcasing problem-solving skills that are essential for any career transition. Storytelling can also inspire action, influence decisions, motivate change - start crafting and sharing your stories today to see the difference it makes in your career transition!
-
Jaqueline Garutti
Career & Leadership Consultant and Mentor | Career LinkedIn e Gupy Creator | Professional Brand and Career Portfolio Specialist - CV and LinkedIn | HR | Speaker and Facilitator
Outro ponto é contratar serviços de consultoria de Cv e LinkedIn que possa lhe ajudar nessa construção ou revisão do que já foi feito.
2
-
Carrie Bryson
The reason storytelling is so powerful is that you are connecting with your readers. There could be something in your story that resonates with people on a more personal level which puts you in a different category altogether. With storytelling, you are able to share a real-life experience that makes you seem more personable and yet can make you shine in highlighting your best skills. Be honest, use great techniques, share what is most relevant, and have fun!
1
-
Jaqueline Garutti
Career & Leadership Consultant and Mentor | Career LinkedIn e Gupy Creator | Professional Brand and Career Portfolio Specialist - CV and LinkedIn | HR | Speaker and Facilitator
Períodos de anos sabáticos dedicados a estudos, experiências maternas e projetos pessoais significativos são partes essenciais de sua jornada. Não hesite em documentar e compartilhar essas experiências em seu currículo. Cada uma dessas fases contribui para o seu desenvolvimento pessoal e profissional, e contar essa história completa quem você é como profissional.