How can you use tone to convey enthusiasm when promoting new initiatives in SMS messages?
Learn from the community’s knowledge. Experts are adding insights into this AI-powered collaborative article, and you could too.
This is a new type of article that we started with the help of AI, and experts are taking it forward by sharing their thoughts directly into each section.
If you’d like to contribute, request an invite by liking or reacting to this article. Learn more
— The LinkedIn Team
SMS messages are a powerful way to communicate with your customers, employees, or partners. They are fast, convenient, and personal. But how can you make sure that your SMS messages convey enthusiasm and excitement when you are promoting new initiatives, such as products, services, or events? In this article, we will explore some tips and examples on how to use tone to create engaging and persuasive SMS messages that will motivate your audience to take action.
Tone is the expression of your attitude, emotion, and personality through your words. It can influence how your message is perceived, understood, and responded to by your audience. Tone can also affect your credibility, trustworthiness, and relationship with your audience. Therefore, it is important to choose the right tone for your SMS messages, especially when you are promoting new initiatives that require enthusiasm and interest from your audience.
-
Chuah Bee Kim
Impact Advisory
You need to have genuine enthusiasm and passion for whatever you’re promoting if you want to convey that excitement to your audience. Highlight not only the features of the product but also how it's going to positively impact their lives. Be confident and energetic. Create a sense of urgency. However, avoid talking non-stop, as you also need to listen to the concerns your audience may have and try to address them. This way, you can position yourself as a solution provider. Keep the enthusiasm alive by following up and providing updates along the way. Cheers!
Choosing the right tone for your SMS messages is essential to ensure you meet your goal and appeal to your audience. Consider what you want your audience to do after reading your message - do you want them to buy, register, download, or share something? Think about who you are writing to and what they know, need, and expect from you. Also consider the situation and mood of your audience, as well as how formal or informal your relationship is with them. All these factors will help you determine the tone that will suit the occasion and the channel.
-
Imani S. Wilkins, M.S.
Creative Culture & Brand Strategist
Choosing the right tone for your messaging should be based on your developed brand voice that is informed by strategic analysis. To build brand recognition and continuity with your audience, there should be a consistency in the tone of your brand throughout all messaging including SMS. So establishing a strategically informed brand identity will create the basis for your brand tone in your messaging. Choosing that tone will be based on understanding the impact you want to have on your intended audience(s).
When promoting new initiatives in SMS messages, one of the most effective ways to convey enthusiasm is to use a positive tone. This tone should be friendly, upbeat, and optimistic to show confidence and passion for the initiative. It will also encourage your audience to feel positive emotions, such as happiness and anticipation. To use a positive tone in your SMS messages, you can use positive words and phrases, exclamation points (but sparingly), relevant emojis (carefully and selectively), and personal pronouns. All of these elements can make your message more conversational and personal, creating a sense of connection with your audience.
Promoting new initiatives in SMS messages requires enthusiasm, which can be conveyed through a persuasive tone. This tone is convincing, compelling, and motivating, demonstrating a strong value proposition, a clear call to action, and genuine interest in the audience. To use a persuasive tone, consider benefits and incentives such as discounts or rewards to highlight value and urgency, as well as questions and suggestions to engage the audience. Testimonials and social proof can demonstrate credibility and popularity, while action verbs and commands create a sense of urgency and direction. All these tactics can influence the audience to take action.
One of the most frequent errors when advertising new initiatives in SMS messages is to use a negative tone. This type of tone is impolite, harsh, or aggressive and indicates impatience, demandingness, or lack of respect for your audience. It also discourages your audience from taking action, such as deleting your message, ignoring your offer, or unsubscribing from your list. To prevent a negative tone in your SMS messages, you should abstain from using negative words and phrases such as bad, wrong, fail, problem, etc. which can create a feeling of fear, guilt or anger among your audience and damage your reputation. Moreover, you should avoid excessive punctuation such as multiple question marks, periods or dashes which can make your message sound angry, impatient or sarcastic; all caps like STOP or NOW which can make it sound shouting, threatening or desperate; and impersonal or generic terms such as dear customer or to whom it may concern which can make it sound cold, distant or irrelevant and make your audience feel unappreciated and unimportant.