How can you write SMS messages that are both engaging and persuasive for promotions?
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SMS messages are a powerful tool for marketing and communication, but they also come with some challenges and risks. How can you craft SMS messages that are both engaging and persuasive for promotions, without annoying or alienating your audience? In this article, we will share some tips and best practices for writing effective SMS messages that can boost your conversions and loyalty.
Before you start writing your SMS messages, you need to know who you are writing to and what they want. Segment your audience based on their preferences, behavior, location, and other criteria, and tailor your messages accordingly. Use language that resonates with your audience, and avoid jargon, slang, or abbreviations that might confuse them. Also, consider the timing and frequency of your messages, and avoid sending them too early, too late, or too often.
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Tia Dobi
Why struggle to find the right thing to say? I give you the words that make readers love your product descriptions ● case studies ● publicity ● ads ● Marcom ● website and yes, especially your résumé & LinkedIn!
The same way to write breakthrough advertising for SMS is the same for any other medium: channel customer desire. That's the key core skill taught by one of my direct-response mentors, Eugene Schwartz. The better you are at THAT, the more engaging and persuasive all your promotions--naturally. No need to convince and convert!
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SMS messages have a limited space and time to capture your audience's attention and interest. Therefore, you need to write with clarity and brevity, and focus on the most important information and action. Use short sentences and words, and avoid unnecessary punctuation and capitalization. Use numbers, symbols, and emojis sparingly, and only when they add value or emotion. Make sure your message is easy to read and understand, and avoid spelling and grammar errors.
One of the main goals of your SMS messages is to persuade your audience to take action on your promotion. To do that, you need to create a compelling offer that appeals to their needs, wants, or pain points. Use words that convey urgency, scarcity, exclusivity, or value, such as "now", "last chance", "only", or "free". Include a clear and specific call to action, such as "reply", "click", or "show this code". Also, make sure your offer is relevant, realistic, and consistent with your brand and product.
Another way to make your SMS messages more engaging and persuasive is to add some personality and emotion to your tone and style. Use words that reflect your brand voice and identity, and match the mood and context of your promotion. Use humor, curiosity, or excitement to spark interest and intrigue, but avoid being too casual, sarcastic, or aggressive. Use personalization, such as names or locations, to make your messages more human and friendly. Use positive and affirmative language, such as "yes", "congrats", or "awesome", to build rapport and trust.
Finally, you need to test and optimize your SMS messages to make sure they are delivering the results you want. Use tools and metrics, such as open rates, click-through rates, conversion rates, or feedback, to measure the performance and effectiveness of your messages. Experiment with different elements, such as wording, format, timing, or offer, to see what works best for your audience and goal. Analyze the data and insights, and make adjustments and improvements accordingly.