Learn how to use thought leadership to showcase your expertise, credibility, and value proposition in a specific industry. Discover tips to create, distribute, and…
Learn how to choose the best channels for your B2B marketing strategy in a new market. Follow these tips to assess, evaluate, test, and optimize your channel mix.
Learn how to set clear and realistic B2B campaign goals that align with your business objectives, target audience, and resources using the SMART framework and other…
Learn how to create and use buyer personas and journeys to align your marketing strategy with the needs and preferences of your B2B buyers at each stage of their…
Learn how to avoid the most common mistakes when developing a trade show media strategy and how to create a successful media plan that boosts your B2B marketing…
Learn how to balance your goals, strategy, tactics, results, and work-life in B2B marketing strategy. Follow these tips to stay focused and productive.
Learn how to create urgency in your account-based marketing campaign and drive more conversions with these tips on segmentation, messaging, offers, social proof…
Learn how to use the power of now, call to action, emotions, social proof, and personalization to create urgency in your B2B marketing storytelling.
Learn how to deal with challenging situations and maintain a positive relationship with your clients as a freelancer in B2B marketing.
Learn the most common causes of delays in B2B marketing strategy and how to overcome them with practical tips and insights.
Learn how to create and implement effective personal development plans (PDPs) to improve your skills and performance as a B2B marketer.
Career disappointments can be opportunities to learn and grow as a B2B marketer. Learn how to acknowledge, analyze, set, seek, celebrate, and embrace them.
Learn how to use PR effectively to create, distribute, and amplify your brand story and content in the B2B market. Discover how to use PR outreach and events to…
Learn what are the best channels for reaching B2B customers in different stages of their journey, and how to use them effectively.
Learn best practices for using account-based marketing (ABM) to target and engage specific accounts or prospects that can generate revenue for your B2B business.
Learn how to create and use buyer personas and journeys to choose the most effective channels for your B2B marketing strategy at each stage.
Learn how to build your B2B marketing portfolio, network, and skills with these practical tips for beginners. Find your niche, create content, volunteer, and more.
Learn how to create effective B2B content that appeals to different roles and personas involved in the buying process and guides them to action.
Learn how to be a valuable team player in B2B marketing by following these tips and best practices on collaboration and teamwork.
Learn how to make your webinars more accessible to a wider audience in B2B marketing. Discover how to choose a relevant topic, use clear language, provide multiple…
Learn effective strategies to find and connect with B2B influencers who can boost your brand awareness, credibility, and conversions.
Learn six best practices for building a relationship with your supervisor in B2B marketing. Discover how to align your goals, communicate effectively, and show…
Learn some of the best ways to increase your B2B brand awareness on Facebook, such as creating valuable content, using paid ads, and encouraging social proof.
Learn how to use storytelling to create a sense of community among your B2B customers. Discover strategies and examples of storytelling in B2B marketing.
Learn how to make your B2B sales enablement tools more user-friendly by simplifying the interface, providing training and support, soliciting feedback, and…
Learn how to use the best content creation tools for ideation, recording, and distribution of your B2B podcast episodes. Boost your podcast marketing with these…
Learn how to use data storytelling to communicate complex concepts and showcase your value proposition on social media as a B2B marketer.
Learn how to use competitive intelligence (CI) to gain insights into your competitors, their customers, and their strategies, and target the right customers for…
Learn what are the most difficult SEO challenges for B2B marketers and how to tackle them effectively. Boost your online visibility and lead generation with these…
Learn how to analyze, respond, leverage, learn, and monitor negative content in your reputation audit and improve your B2B marketing strategy.
Learn how to create and communicate a strong corporate identity that helps you stand out in B2B marketing and resonate with your target audience.
Discover the most rewarding aspects of a B2B marketing career, such as problem-solving, relationship-building, skill development, impact, and enjoyment.
Learn what features to look for and how to use the best software tools for content marketing, from planning and creating to optimizing and measuring your content.
Learn effective tactics for targeting and influencing the people who make the buying decisions in your high-value accounts with ABM.
Learn how to present technical content in B2B marketing presentations in a clear, engaging, and relevant way. Follow these tips to simplify, visualize, segment…
Learn five tips to craft a B2B pitch deck that is both funny and effective. Discover how to know your audience, align humor with your message, and more.
Learn how to make your B2B advertising campaigns environmentally sustainable with these six tips. Boost your brand reputation, customer loyalty, and environmental…
Learn how to create a B2B marketing strategy that emphasizes relationship building with your prospects and customers, and discover some tips and best practices.
Learn some tips on how to optimize your content distribution strategy for B2B marketing. Find out how to reach and engage your audience across different channels…
Learn how to craft compelling and relevant content that attracts, engages, and educates your prospects in the awareness stage of the buyer's journey.
Learn how to craft a presentation that showcases your unique benefits, solutions, and differentiators for your potential clients, using a simple and proven method.
Learn how to create a content framework that supports your B2B sales team and aligns with your audience's needs and expectations. Follow these steps to plan…
Learn how to use brand voice and tone to communicate trustworthiness, authenticity, and value to your B2B customers in this article.
Learn how to choose the best B2B relationship management tool for your business by considering your goals, features, budget, feedback, and testing.
Learn how to create stunning visual content for your B2B marketing strategy, using different formats, design elements, optimization techniques, and more.
Learn about the most effective channels for communicating B2B loyalty programs and how to use them strategically to retain and grow your loyal customers.
Learn how to run an effective and reliable A/B test for your B2B social media campaigns. Discover the factors that affect the duration of your A/B test and how to…
Learn how to measure and optimize the impact of B2B loyalty programs on customer lifetime value (CLV) using four steps: define, measure, analyze, and optimize.
Learn how to develop a culture of storytelling in your B2B marketing organization and improve your marketing results with storytelling.
Learn how to create and distribute content that resonates with your B2B prospects in different verticals or industries, and how to measure your content performance.
Learn how to create a B2B marketing video that tells a compelling story, showcases your value proposition, and drives action with these tips and best practices.
Learn why keyword research is essential for B2B SEO and how it helps you understand your audience, optimize your website, create valuable content, and achieve your…
Learn how to use native advertising to reach your B2B audience effectively. Find out how to choose, create, optimize, and measure your native ads.
Learn how PR can help you generate leads, nurture prospects, and establish credibility in your B2B market. Align your PR and sales strategies to close more deals.
Learn how to use Eloqua effectively to generate, nurture, and convert leads through personalized campaigns and measure your B2B marketing automation results.
Learn how to create a standout B2B pitch deck that showcases your value proposition, your solution, and your results. Follow these six best practices for B2B…
Learn how to create a content framework for the entire customer journey in four simple steps. A content framework helps you align your content with your audience's…
Learn how to track and improve your account-based marketing (ABM) return on investment (ROI) with these tips and best practices.
Learn how a mentor with a different background can help you improve your B2B marketing skills, goals, and results. Find out the value of diversity, feedback…
Learn how a mentor can help you identify, track, and improve key metrics for your B2B marketing strategy, and how to find, work with, and benefit from a mentor.
Learn how to conduct a competitive analysis for your brand image and what frameworks and models to use to gain insights and advantages in the B2B market.
Learn what to include in a crisis communication plan for a B2B organization, such as scenarios, team, messages, channels, and evaluation.
Learn how to use B2B relationship management tools to identify and leverage new opportunities for growth and expansion in your marketing strategy.
Learn best practices for creating and delivering a B2B pitch deck that engages your audience and persuades them to take action.
Learn how to track and evaluate the results of your press releases, and how to use them to improve your B2B PR strategy.
Learn how to create and execute a B2B marketing strategy that increases your brand awareness and visibility among your ideal customers.
Learn how to use whitepapers in B2B advertising to showcase your expertise, generate leads, educate prospects, and nurture relationships.
Learn how to segment your email list by engagement level and how to use different types of emails for each segment to boost your B2B marketing strategy.
Learn how to optimize your B2B marketing strategy to attract new leads and retain existing customers. Discover tips on buyer journey, sales and marketing alignment,…
Learn how to use multi-channel marketing to reach and engage your B2B prospects across different platforms and nurture them into loyal customers.
Learn what are the most important SEO issues to address in a B2B website audit and how to improve your site's performance, usability, content, and authority.
Learn how to find, evaluate, respond, and leverage negative feedback sources during a B2B reputation audit, and improve your brand perception and awareness.
Learn how to align your objectives, communicate effectively, leverage technology, be creative and flexible, and celebrate and reward your marketing collaboration…
Learn how to integrate SEO into your content creation framework in four simple steps: define your content goals, conduct keyword research, create an editorial…
Learn how to conduct a competitor SWOT analysis and use it to create or improve your B2B strategic partnerships with your market rivals.
Learn how to conduct a reputation audit to identify and address any risks to your brand reputation in B2B marketing. Find out the benefits, steps, best practices…
Learn how to use presentations to showcase your product or service, demonstrate your expertise, and persuade your B2B audience. Follow these tips to create and…
Learn how to assess your marketing needs and readiness, compare different marketing automation solutions, and implement and optimize your marketing automation for…
Learn about the latest B2B marketing ROI measurement trends and how to apply them to your marketing strategy. Improve your marketing performance and value.
Learn some of the most effective ways to manage your company's reputation offline, and how to handle any potential crises that may affect your B2B marketing…
Learn how to make your financial services company stand out and gain trust with these six effective B2B brand awareness strategies.
Learn how to use storytelling to connect with your B2B customers, demonstrate your value, and inspire them to stay loyal to your brand.
Learn how to use social media to improve your B2B account-based marketing strategy and achieve better results. Discover how to create personalized content, engage…
Learn how to leverage customer experience (CX) as a strategic asset for your B2B brand and what benefits it can bring to your business. Discover how to measure…
Learn how to leverage digital channels to create a distinctive, relevant, and consistent B2B brand identity, strategy, and value that sets you apart from your…
Learn how to effectively rebuild your reputation in B2B after a crisis. Follow these six steps to restore trust, loyalty, and sales with your customers.
Learn how to design a win-win B2B brand partnership agreement, based on the type, scope, duration, and incentives of your collaboration.
Learn how to nurture and grow your junior marketing operations team members, who need technical, analytical, and strategic skills, in this article.
Learn what account-based marketing (ABM) is, why it can help B2B companies reach their target audience, and how to implement it effectively.
Learn some effective ways to use silence as a tool in B2B negotiations, and how to avoid common pitfalls. Silence can help you create tension, gain information, and…
Learn what factors to consider when selecting a B2B marketing book for your skills, insights, and career. Find the best book for your level, style, and goals.
Learn how to create a corporate identity that reflects your B2B marketing strategy and resonates with your customers. Discover the key elements and steps of…
Learn the best strategies for engaging and nurturing prospects in new markets or segments with your existing products or services.
Learn how to use storytelling to connect, persuade, and inspire your B2B audience. Find out how to find, craft, tell, and improve your B2B brand story.
Learn how to collect, analyze, segment, personalize, align, and optimize account insights to create relevant, personalized, and aligned ABM campaigns.
Learn how to grow and maintain your professional network remotely as a B2B marketer, using online platforms, virtual events, value and support, and more.
Learn how to build a portfolio that showcases your B2B marketing strategy skills and results, and helps you attract more clients.
Learn how to craft B2B content that resonates with diverse buyers and decision-makers in different industries. Tips on buyer personas, industry research, language…
Learn the best budget management strategies for B2B marketers expanding to new markets and regions, and how to optimize your spend and ROI.
Learn about the negotiation tools that can help you improve your joint venture partner terms, such as SWOT analysis, BATNA and ZOPA, rapport building, and more.