Learn what skills you need to excel in market research, such as communication, analytical, creativity, adaptability, and conflict resolution skills.
Learn about the technical skills that market research managers need to design, execute, and analyze research projects that help businesses understand their markets.
Learn how to communicate your market research findings and recommendations clearly and effectively to non-technical readers, such as clients, managers, or investors.
Learn effective ways to improve your market research skills and career, such as learning from experts, applying skills to real projects, seeking feedback, and more.
Learn how to transition from a market research specialist to a market research leader with these tips and strategies.
Learn how to design surveys that use the anchoring effect, a cognitive bias that influences how people respond to numbers, by following five tips on choosing…
Learn how to cope with the setbacks and challenges of market research and keep your passion and confidence. Follow these tips to stay motivated and resilient.
Learn some effective ways to motivate data collectors to perform well and deliver quality data for your market research projects, such as setting clear goals…
Learn how to make your questionnaire items more clear, concise, and relevant for your market research survey. Improve your data quality and validity with these tips.
Learn how to measure your progress and identify areas for improvement in market research, based on some common criteria and methods.
Learn why and how to use industry-specific research to inform your CSR strategy and address the social and environmental issues of your sector.
Learn how to develop your market research skills and mindset with these tips. Find out how to learn the basics, practice regularly, seek feedback, embrace…
Learn how to create and distribute a product development survey that encourages your target audience to complete it and provide honest and useful feedback.
Learn how communication, collaboration, critical thinking, creativity, and emotional intelligence skills can enhance your marketing research performance and career.
Learn some effective ways to cope with deadline pressure and keep your enthusiasm for market research, such as setting realistic goals, rewarding yourself, and…
Learn how market research can boost your company's bottom line by helping you understand your customers, monitor your competitors, explore your industry, test your…
Learn how to use AI to automate, optimize, and enhance your data collection methods for market research, such as chatbots, web scraping, computer vision, or text…
Learn how to use ethnographic research, a qualitative method that involves observing and interacting with people in their natural settings, to identify your target…
Learn how to create a career development roadmap for the market research industry. Discover tips on assessing your situation, exploring your options, developing…
Learn how to use analytics tools, surveys, polls, usability testing, customer feedback, and customer personas and journey maps to identify and solve customer pain…
Learn some best practices and tips for respondent privacy in questionnaires, such as using anonymous data, obtaining consent, and encrypting data.
Learn about the most important quality control measures for market research data, and how to apply them in different stages of your project.
Learn how to define, obtain, encrypt, store, limit, and follow sensitive information in market research. Follow these tips and best practices to safeguard your data…
Learn six tips to show your ability to work independently and efficiently in a market research role and get more recognition for your skills.
Learn how to use branching questions, or skip logic, in your surveys to improve data quality in terms of response rate, accuracy, completeness, and consistency.
Learn some of the best practices and tips to design a questionnaire that captures customer retention and loyalty in different markets.
Learn the key questions to ask when designing a customer experience survey, such as defining your goals, choosing your metrics, writing clear and concise questions,…
Learn some effective ways to write emails that stand out, build rapport, and achieve your goals in market research.
Learn what features and factors to consider when selecting a survey software or tool for market research, and discover some of the most popular and easy-to-use…
Learn how to create a questionnaire that measures what you want to know and reflects the reality of your market. Follow these steps and best practices to design a…
Learn how to estimate, adjust, communicate, and evaluate the optimal duration of your focus group for market research, and what factors to consider.
Learn about six innovative approaches to questionnaire design that can help you overcome common challenges and improve your data quality and insights in market…
Learn how to create effective surveys and manage your time and resources as a market researcher. Follow these tips and best practices to balance survey design with…
Learn how to use natural language generation, data visualization, cloud-based collaboration, text analysis, and report templates and guidelines to improve your…
Learn how to use trend forecasting techniques to create innovative fashion products that are relevant, appealing, and profitable.
Learn about the current trends in customer research, and how to use them for your own projects. Find out how to create online communities, use AI, adopt agile…
Learn about the essential data analysis tools for competitive intelligence research in market research, such as web scraping, text analysis, data visualization, and…
Learn some of the most effective ways to enhance your market research questionnaire with multimedia elements, such as images, videos, audio clips, or interactive…
Learn how to use adaptive, snowball, gamified, community, and mobile sampling techniques to make your market research stand out and generate more insights.
Learn how to find and use the most effective competitive intelligence sources and methods to improve your business strategy and performance.
Learn some of the most creative and innovative approaches to competitive analysis that can help you gain insights and a competitive edge in market research.
Learn what the Elaboration Likelihood Model is and how it can help you design more effective marketing strategies based on your audience's level of elaboration.
Learn some creative ways to use data visualization to present your visual ethnography research. Discover how to use maps, dashboards, timelines, collage, and icons…
Learn some best practices for protecting the identity, information, and responses of your participants in market research sampling, such as informed consent…
Learn how to use software tools to design, distribute, analyze, and report on your surveys. Find out how to measure the impact of your survey data and insights.
Learn how geofencing can help you gather and analyze real-time data from your customers in retail stores and improve your customer experience and business…
Learn how to identify and solve market research problems systematically and effectively with these tips. Discover how to use data, evidence, and techniques to find…
Learn how trend research can help you align your service and loyalty programs with the changing needs and preferences of your customers.
Learn how to identify and address some common types of bias in customer research, such as confirmation bias, anchoring bias, or social desirability bias. Discover…
Learn the most effective ways to use social media for survey recruitment, including platform selection, invitation design, audience targeting, incentives, and…
Learn some tips and best practices for translating a questionnaire for global markets, and avoid some common errors and mistakes that can affect your survey quality…
Learn about six key aspects of drone safety for market research, from legal compliance to data security.
Learn some of the most effective ways to develop leadership skills in market research, based on practical examples and best practices.
Learn how to design a questionnaire to measure the effectiveness of a new product launch in six steps. Discover how to write clear, relevant, and unbiased questions…
Learn how to design effective structured interview questions for market research, and how to test and refine them to ensure their reliability and validity.
Learn some of the best ways to measure brand loyalty among consumers, using both quantitative and qualitative methods, and how to use the data to improve your…
Learn how to use respondent-driven sampling (RDS), a technique that relies on the social networks of hidden populations, to get reliable and representative data.
Learn what is the best way to align customer research with your business strategy, and how to avoid common pitfalls and challenges in this article.
Learn how to segment your audience, choose the right channel, craft a compelling invitation, optimize your survey design, and follow up and remind your respondents.
Learn how to design effective surveys for different populations, covering aspects such as language, culture, context, and format. Get reliable and useful data and…
Learn how to become a trend researcher by exploring different sources, analyzing and interpreting data, identifying and validating trends, and communicating and…
Learn about the differences between four common types of customer journey maps and how to use them effectively to improve your customer experience.
Discover how AI is transforming market research by offering new data collection, analysis, visualization, ethics, skills, and innovation opportunities.
Learn how to improve your client relationships and communication, and deliver results that meet their needs and expectations as a market research analyst.
Learn how to design unbiased questionnaires for product research. Follow these best practices and techniques to avoid bias and improve your data quality.
Learn how to measure the impact of your advertising campaign on your target audience with sampling. Follow six steps to design, conduct, and analyze a sampling test.
Learn how to translate a survey for a new product launch in a foreign market. Find out how to choose a translation method, adapt the survey design, and test and…
Learn how Netflix, IKEA, and Starbucks use ethnographic research to create products, services, and experiences that appeal to their customers.
Learn how to plan and select a focus group location that is convenient and accessible for your market research participants and meets your project needs.
Learn how to choose cost-effective and efficient research methods for your market research projects, based on your goals, budget, audience, and market.
Learn how to conduct trend research, what types of trends you should look for, and how to apply your findings to your strategic planning for product development…
Learn what the Stimulus-Organism-Response (SOR) model is, how it works, and how to apply it to your market research projects on consumer behavior.
Learn how to design, conduct, and apply market research for your projects. Discover six essential skills that can help you gain insights, validate assumptions, and…
Learn best practices for conducting customer experience and usability testing, from defining goals and metrics to analyzing and reporting findings.
Learn how to compare your questionnaire results over time or with industry standards using metrics, questions, scales, methods, tools, and tips.
Learn how to conduct trend research that is ethical and effective for diverse communities. Follow these tips on context, methods, consent, diversity, and…
Learn how to collaborate with different teams within your organization, such as product, marketing, sales, or customer service, as a Market Research analyst.
Learn how to design a questionnaire that works for face-to-face, phone, and web administration. Optimize your questionnaire for response rates, biases, and quality.
Learn some tips and best practices to maintain objectivity and neutrality in in-depth interviews, a valuable market research method that provides rich insights.
Learn how to use online and mobile research platforms to conduct surveys, polls, quizzes, tests, and experiments that can reveal valuable insights about your brand…
Learn some of the most effective ways to evaluate your competitors' marketing and advertising campaigns, and how to use this information to improve your own.
Learn how to design, conduct, and analyze surveys in the pharmaceutical industry. Follow these best practices to ensure valid and reliable survey results.
Learn how to create a brand positioning statement that communicates the unique value and identity of your company to your target audience and sets you apart from…
Learn how to communicate, set goals, handle challenges, and deliver insights in your sampling and research projects as a market researcher.
Learn how to stand out from the crowd and advance your career in market research by following these six tips to develop your skills, showcase your value, and…
Learn the best methods to validate data from online panels for your market research. Check the source, use quality control questions, and compare results.
Learn how to collect, manage, analyze, visualize, integrate, and use large datasets from multiple sources in your market research projects.
Learn how to use machine learning algorithms to improve your market forecasting accuracy and efficiency. Explore regression, time series, classification, and more.
Learn how to use language to avoid bias in questionnaires for market research. Follow these steps to define your terms, use neutral wording, avoid double-barreled…
Learn how to design an experimental study that accounts for priming and framing effects, which are cognitive biases that influence how people process information.
Learn how constant-sum questions can help you measure the relative importance of product or service features in your surveys, and what are the best practices and…
Learn some effective ways to moderate a focus group discussion that can help you gain insights into your target market, test your products or services, and generate…
Learn how to stay current on market research by using newsletters, blogs, social media, podcasts, webinars, events, courses, certifications, and communities.
Learn how to improve your survey wording and formatting to increase your response rate and data quality. Discover tips on language, scales, options, visuals…
Learn how to use market research to choose the best advertising channels for your brand. Understand your customers, competitors, and market trends, and evaluate…
Learn five steps to ensure your market research team follows the plan and timeline, and delivers quality results. Discover tools and techniques to coordinate and…
Learn how to use market segmentation, a market research technique, to divide your customers into groups and tailor your products, services, and marketing to them.
Learn how to find, evaluate, apply, and integrate secondary data sources with your primary research findings. Discover tips and tools for market research.
Learn what are the common mistakes marketers make when creating customer personas, and how to overcome them with market research, psychographics, and storytelling.
Learn six steps to write a questionnaire that avoids jargon and technical terms, and that delivers reliable and actionable insights for your market research.