Lead Generation Foundations
With Dina Shapiro
Liked by 1,703 users
Duration: 1h 20m
Skill level: Beginner
Released: 5/30/2019
Course details
You can’t build a business without loyal customers. Lead generation is the proven way to grow your customer base and your business, year after year. This course teaches business owners and marketers the essentials of lead generation: identifying qualified leads and converting them into loyal customers who advocate for your brand. Instructor Dina Shapiro explains the framework for identifying your business and lead generation objectives and your target audience and discusses how to engage and entice prospects with effective branding and content. Then learn how to develop a compelling offer and call to action that moves prospects seamlessly through the acquisition process. To transform those leads into customers, Dina explains how to score and nurture leads and optimize the purchase experience, so customers are encouraged to buy. Finally, Dina explains how you can measure the performance of your lead-gen pipeline and how to adapt your efforts to best optimize their reach.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Abdullah Khan
Abdullah Khan
Dynamic Web Solutions Architect. Expert WordPress Developer | Bridging Frontend & Backend Excellence | Crafting Stunning & Functional Websites | Open…
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Alice Thet Htet Htet Aung
Alice Thet Htet Htet Aung
Marketing & Communications Enthusiast | Brand Marketing | Digital Marketing | Social Media Marketing | Advertising
Contents
What’s included
- Test your knowledge 8 quizzes
- Learn on the go Access on tablet and phone
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