Learning to Write Marketing Copy Preview

Learning to Write Marketing Copy

With Ian Lurie Liked by 13,964 users
Duration: 1h 27m Skill level: Beginner Released: 5/30/2014

Start my 1-month free trial

Course details

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

3,109 ratings
  • 5 star
    Current value: 2,402 77%
  • 4 star
    Current value: 563 18%
  • 3 star
    Current value: 123 4%
  • 2 star
    Current value: 6 <1%
  • 1 star
    Current value: 15 <1%

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.