From the course: Integrating Generative AI into the Creative Process

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Using AI to empathize with your audience

Using AI to empathize with your audience

From the course: Integrating Generative AI into the Creative Process

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Using AI to empathize with your audience

“

Empathy, my friends, is the secret sauce, if you want to communicate persuasively. As they say, people don't care how much you know until they know how much you care. And I really, really care about you. Now, what we're talking about here isn't just about understanding the pain and joy of your audience, but also their quirks and oddities like that irrational need to unlock the door just to check that you locked it in the first place. You know, to make sure that it's really, really locked properly this time. We've all been there, right? No. Just me. Okay. But when you're working in a brief, you're usually given a demographic statement like high-income adults, 35 to 45, which could describe people as diverse, as an accountant, a doctor, and Lady Gaga. Is as helpful as an umbrella made of cheese. In theory, it covers the important stuff, but in reality, it stinks. So in my quest to bridge the gap between you and your audience, I've written this prompt. It's an empathy detector, helping…

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