From the course: Integrating Generative AI into the Creative Process

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Using AI to produce a more inspiring creative brief

Using AI to produce a more inspiring creative brief

From the course: Integrating Generative AI into the Creative Process

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Using AI to produce a more inspiring creative brief

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During my 20-year stint in the world of advertising, I was handed one thing more frequently than a cup of coffee. And that was a terrible brief. Actually, come to think of it. Nobody made me coffee. It's no wonder I work for myself now. Anyway, you know the briefs I'm talking about? They're just forms that have been unenthusiastically filled in by a disengaged colleague who probably wish they were working on something more glamorous. Truth be told, their terrible briefs made me wish I was working on something different too. But hey, you've got to play the hand you're dealt. If you've ever found yourself trapped with a dreary and uninspiring brief and you're desperate for a creative lifeline, allow me to introduce you to a prompt that I've just penned for you. Consider it your creative defibrillator. Clear. The prompt is based on a briefing template that I developed a few years ago. It's focused on transformation because I felt that was an important element missing from most creative…

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