From the course: Integrating Generative AI into the Creative Process

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Using AI to sell your ideas more effectively

Using AI to sell your ideas more effectively

From the course: Integrating Generative AI into the Creative Process

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Using AI to sell your ideas more effectively

There's a special kind of heartbreak in coming up with what you know is a genius idea, only to have it greeted with a soul-crushing no. And trust me, I've been there. I've walked that red carpet of rejection more times than I'd like to admit. Early in my career, I thought it was all the client's fault. I'd complain about how they were clueless, and boy, what I tell anyone who'd lend an ear. But the punch line was, well, the joke was on me. I hadn't done a good job of selling my idea in a way that resonated with them. I was the one responsible for the failure. You see, no client wants to hear how brave or revolutionary your idea is, what they want to hear is how it will make their charts go up and how it will make them the office hero. I was missing that memo big time. I hadn't taken the time to understand what motivated them. So to save you from joining my no-go club, I've written a prompt for you. Just describe your idea and who you're pitching it to, and this little gem will help…

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