From the course: Integrating Generative AI into the Creative Process

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Using AI to understand your audience's motivations

Using AI to understand your audience's motivations

From the course: Integrating Generative AI into the Creative Process

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Using AI to understand your audience's motivations

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We're now onto our inspiration section, where we explore the ingredients we need to put into our minds to produce sparkling ideas. This is where creativity meets strategy. They fall in love, settle down, and have lots of little idea babies. Now, if you're crafting something that's meant to change how people think, feel, or do, be it an advert, a story, a piece of art, or a truly delicious sandwich, it's essential to know what tickles your audience's fancy. If they're motivated by saving money, telling them that your product has been stitched by only the finest Italian grandmothers is unlikely to entice them out of their armchair. Likewise, if your audience craves exclusivity, telling them that you're the number one selling chocolate bar in North America is as appealing as a kill smoothie as a candy store. Understanding your audience's motivation helps you communicate a valuable benefit to them. It's like learning their specific language and then using it to write a love song. This…

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