What are the best ways to establish credibility with new business contacts?
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Credibility is the foundation of trust and influence in any professional relationship. Whether you are looking for new clients, partners, investors, or mentors, you need to demonstrate that you are competent, reliable, and ethical. But how can you establish credibility with new business contacts, especially in a virtual or remote setting? Here are some best practices to help you make a positive and lasting impression.
Before you reach out to a new contact, make sure you have a clear understanding of their background, interests, goals, and challenges. This will help you tailor your communication, avoid irrelevant or inappropriate topics, and show that you are genuinely interested in them. You can use various sources of information, such as their website, social media profiles, online reviews, articles, podcasts, or mutual connections. Use this research to find common ground, ask insightful questions, and offer value.
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Dana Hall MBA
Matching Budding Entrepreneurs with the Right Franchise
I try to adhere to the 80/20 rule. 80% of the conversation should be about the other person; What do they do? How do they do it? What differentiates them from competitors? Who do they want an introduction to? Then 20% about yourself. If I can help them, then they will be more likely to help me.
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Nabin Timilsina
Head of School, President - Board of Directors, Victory Charter schools, Founder / CEO - TIMS Education Solutions, LLC
Honesty and transparency go a long way. That should be the starting point of any relationship. Our partners need to feel safe with forming that relationship.
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Matthew Hardman
Vice President of Technical Sales @ Hitachi Vantara | MBA, Hybrid Cloud
Doing research is great, but don't try and over explain what you have learnt to the other person, leverage that to create exploratory conversation on the other person's terms. I like to use McKinsey research articles to get up to speed, you can subscribe to their insights to get daily updates and it's a good way to get research delivered directly to your inbox,
Credibility also depends on your authenticity, or how well you align your words and actions with your values and personality. Don't try to be someone you are not, or pretend to know something you don't. Instead, be honest, humble, and respectful. Share your stories, opinions, and emotions in a way that reflects who you are and what you stand for. Don't be afraid to show some vulnerability or humor, as long as it is appropriate and respectful. Authenticity will help you build rapport, trust, and connection with your new contacts.
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Siliane Popsin
LinkedIn Top Voice | Especialista em Recolocação Profissional e Transição de Carreira | Consultora de Carreira | Coach Pessoal e Profissional
Reforço a importância da autenticidade na construção da credibilidade em contatos comerciais, ressaltando que ser genuíno não apenas cria uma impressão real, mas também estabelece uma base sólida para a confiança mútua. A transparência sobre quem você é, a honestidade ao compartilhar histórias e opiniões, e a autenticidade são elementos cruciais para construir relacionamentos duradouros e significativos no ambiente de negócios, especialmente em cenários virtuais ou remotos.
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Kay Cotter
Developing talent for individual & organization success | executive coaching | team effectiveness | leadership assessment & development
In my experience, showing sincere interest in the other person is the start. In addition to asking questions, capture what the person is saying. Make the person aware that you are really trying to understand their perspectives and views. People want to be understood, not just heard. If they know you really get what they are saying, it builds greater credibility and more alignment early in conversations.
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💡 Tricia Steege, M.Ed ✔
Making Hoped-For Futures a Reality | Organizational Development & Sustainability | Human Performance Optimization | Change Leadership | Strategic Meeting Design | Author & Executive Coach | Trauma-Informed Workplaces
Be curious....seek to understand rather than be understood. Experts who are more about learning about others and giving back will come across more authentically. We all get "hit up" by sales tactics....don't be that person!
One of the fastest ways to lose credibility is to fail to deliver on your promises. Whether you promise to send an email, make an introduction, or deliver a project, make sure you follow through on time and with quality. If you encounter any delays or difficulties, communicate them as soon as possible and apologize. Don't make excuses or blame others. Instead, focus on finding solutions and demonstrating accountability. Delivering on your promises will show that you are reliable, professional, and trustworthy.
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Candan Göllü
Country HR Lead at Siemens Energy
I believe, it is essential for the person reaching out to new business connections to be open and transparent, honest about their abilities, limits, and what they can realistically do. They should avoid exaggerated claims and misleading statements, always staying grounded. As a result, keeping promises is of utmost importance. The cornerstone of your personal brand should be reliability. Therefore, keeping promises in a timely and accurate manner always propels you one step forward.
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Nabin Timilsina
Head of School, President - Board of Directors, Victory Charter schools, Founder / CEO - TIMS Education Solutions, LLC
In my experience, it is essential to deliver on the promises you make. We exist to serve our customers. While it is a business, without clients, there is no business. Companies like Apple have thrived because they consistently provide top-quality products to their customers. It's as simple as that. In any business, when we make promises and fail to deliver on them, we begin to lose our credibility. This can mark the beginning of the end for a business, and losses can accumulate quickly. We must fulfill our promises, much like politicians who risk losing the next election if they don't deliver on their promises to their constituents, and vice versa.
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Natanael Lincoln Tejada ITIL, PMP®
Program Manager at Dell Technologies | Multi-Lingual
As a Program Manager, I believe in being consistent, calling out risks, and delivering on time (not necessarily faster). Not being afraid of communicating your personal point of view from the business perspective.
Another way to establish credibility is to provide value to your new contacts. Value can be anything that helps them solve a problem, achieve a goal, or satisfy a need. For example, you can provide value by sharing useful information, resources, insights, or feedback. You can also provide value by connecting them with other relevant contacts, opportunities, or events. You can also provide value by expressing appreciation, recognition, or support. Providing value will show that you are competent, generous, and helpful.
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Lynne Williams, Ed.D. Candidate
ATS Resumes | LinkedIn™ Branding | Pivots & Reinventions | Keyword strategies to beat the bots | Data-driven decision-making | Strategic Job Search Guidance | Career Development | Techie Boomer Cheerleader
One of my favorite books is The Go-Giver. I heard a friend once say to give until it hurts and then give some more. I think that publicly giving your time and talent allows you to establish credibility because people can hear what you are saying and read what you are writing. If they need what you have, they will reach out. Remember: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou If they don't need you right now, they might years down the road. They can also provide referrals at any time if you have built your brand and they know clearly what you do. There is nothing better than having a virtual sales force on your side. So ... be a Go-Giver!
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Chris Burkhard
President Placers Staffing | Recruiting Expert | Entrepreneurial Advisor | Blogger | Podcast Host
In my experience the key is to express genuine interest in others, what is their GPS or goals passions and struggles? I also think you can try to leave everyone a little better than you found them, can you put a plus on each interaction? The key is to only take credits or ask for self serving things when and where you have made real debits!
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Mohammad Saad A.
Storage and Backup Consultant @ SABIC | Certified Trainer | HCIE
Value addition with clear objectives is important , to create a strong sense of achievement your motivation should be in the value you create !
Finally, you can establish credibility by asking for feedback from your new contacts. Feedback can help you improve your performance, learn from your mistakes, and understand your strengths and weaknesses. It can also help you show that you are open-minded, curious, and eager to grow. When you ask for feedback, be specific, respectful, and appreciative. Listen actively, acknowledge the feedback, and take action on it. Asking for feedback will show that you are confident, humble, and committed to excellence.
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💡 Tricia Steege, M.Ed ✔
Making Hoped-For Futures a Reality | Organizational Development & Sustainability | Human Performance Optimization | Change Leadership | Strategic Meeting Design | Author & Executive Coach | Trauma-Informed Workplaces
Spend more time in your interaction finding out about their business and current key challenges. Focus on them first. Follow-up with them with an article or some kind of resource. Start creating value for them right away.
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Natanael Lincoln Tejada ITIL, PMP®
Program Manager at Dell Technologies | Multi-Lingual
One of the things I learned from a webinar was: Don’t shy away from asking for negative feedback… It was a revelation for me, It is a great opportunity to keep yourself aligned with the business goals. Especially when you do that with your direct manager you get to hear their thoughts and perspective. I think doing this practice every six months is important, even more if you pursuing a promotion.
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Mohammad Saad A.
Storage and Backup Consultant @ SABIC | Certified Trainer | HCIE
Be humble in your opinion and be precise in your feedback which could further improve your chances in getting and landing better roles in the industry with sound contacts
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Vineet Tandon
Global Leader Talent Marketing | India's First & Only Musical Motivational Speaker | Inspiring People With Music
Early in my career, right after my MBA, whenever I would get an opportunity to meet and network at a conference, I would try my best to meet prominent people/speakers and decision-makers at the event. I would send them thank you notes, etc after the event. It did help for a while; however, in the long run, i found, i didnt have anything of value exchange with them. It's not whose number (or email ID) you have; it's about who has your number and for what that matters! Remember, networking or building relationships is not about collecting cards! It's about establishing genuine value. Will they recognize you? Have you solved a problem or challenge they were facing earlier? That's the key to unlocking from business relationships!
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Siliane Popsin
LinkedIn Top Voice | Especialista em Recolocação Profissional e Transição de Carreira | Consultora de Carreira | Coach Pessoal e Profissional
Com base no artigo, gostaria de enfatizar a importância de manter um padrão constante de qualidade e cumprir prazos estabelecidos para construir uma reputação sólida e confiável. A consistência cria uma expectativa positiva nos seus contatos, demonstrando que podem confiar em você para fornecer resultados consistentes e confiáveis. A consistência não apenas fortalece a relação atual, mas também estabelece as bases para parcerias duradouras.
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Debra Boggs
Founder & CEO of D&S Executive Career Management | Executive Resume, Job Search & Board Bio Expert | Forbes NEXT 1000 Entrepreneur | Enthusiastic People Connector
Seek mentors and be one too, for mentorship is a two-way street. Finally, remember your well-being is the foundation for a successful career.