What are the most common mistakes organizations make when choosing data analysis tools?
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Data analysis tools are essential for any organization that wants to leverage data to gain insights, optimize processes, and make better decisions. However, choosing the right tools can be a challenging and costly task, especially if you make some common mistakes. In this article, we will discuss some of the most frequent errors that organizations make when selecting data analysis tools and how to avoid them.
One of the biggest mistakes you can make is to choose a data analysis tool without a clear understanding of what you want to achieve and what you need from the tool. Different tools have different features, capabilities, strengths, and limitations, and they may not suit your specific goals and needs. For example, if you want to perform advanced statistical analysis, you may need a tool that supports R or Python, while if you want to create interactive dashboards, you may need a tool that has a user-friendly interface and visualization options. Therefore, before you start looking for a tool, you should define your objectives, data sources, data types, analysis methods, output formats, and user requirements.
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Merrill Albert
Enterprise Data Leader, Data Governance Officer, Data Thought Leader, Chief Data Officer, LinkedIn Top Data Governance Voice, creator of #CrimesAgainstData
Not understanding the requirements is probably the biggest mistake in selecting a tool. You need to understand what users need the tool to do. You need to understand what they do now and look for opportunities to do things better in the future, as long as the users are on board with the changes. You don't just pick the tool you've heard about at a conference, the tool a paid analyst recommends, a tool a friend uses, or a tool that comes with vendor perks when it isn't going to work with the existing user base.
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M. Ryan Humphris
Vice President, People Systems and Technology
Focusing on the current hot topic need as the reason to select the tool is one of the top reasons data management projects fail. Map out how the data moves through the organization and what the i/o is needed to support the functions. Then and only then decide how and where to collect the data to analyze against. Otherwise you are analyzing data that may not even be in the right state, unfortunate for many making decisions off of incomplete or incorrect data.
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Krishna Sanga
Data Technology and Business Executive — Creating Data-Driven Strategies and Solutions to Drive Business Outcomes
One Size fits everything approach during the selection process of an enterprise tool is a major mistake. The major areas one needs to consider during the selection are defining the why aka Purpose of the tool and how it helps, along with those functional requirements one needs to understand the current data landscape and evolving needs of the enterprise to align and make informed decisions around Integrations, Security, Privacy, current knowledge etc. Rolling out a self-service BI tool by itself without having the support structures in place will create friction between stakeholders and put organization at risk.
Another common mistake is to choose a data analysis tool that is not compatible with your existing data infrastructure and systems, or that is not scalable enough to handle your future data growth and complexity. A data analysis tool that is incompatible with your data sources, formats, platforms, or standards can cause integration issues, data quality problems, and performance bottlenecks. A data analysis tool that is not scalable enough can limit your ability to handle larger or more diverse data sets, or to add more features or users as your needs evolve. Therefore, before you choose a data analysis tool, you should evaluate its compatibility and scalability with your current and future data environment and needs.
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Peggy Tsai
Chief Data Officer at BigID | Global Top 100 Innovator in Data & Analytics | Adjunct Faculty at Carnegie Mellon | Podcast co-host of Data Transformers | Co-author of The AI Book
Scalability especially for enterprise level is a major challenge that many companies don’t realize until they have already made the purchase and have tried to use the tool. Tools may only connect to a limited number of data sources which may limit the analysis. It may also fail to read through the petabytes of records and stop connecting after a certain point. More importantly, the architecture of the solution can be archaic that it no longer is compatible with other technologies in your organization’s tech stack. These issues may be causing more time and money to fix rather than spending the effort to rearchitect.
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Natalie Kozlowski
Sustainability and ESG | Clean Energy | Chaos Manager | #OpenDoorClimate
Having a tool that is both scalable and compatible is a long-term investment that will have continual upkeep. Choosing and implementing the correct tool is a long and arduous process that will cost a lot of time and money within organizations that have pieced their data systems together over time. Ideally, subject matter experts on every single data stream and every data user would be included in the evaluation process. I'm not saying this is realistic, just be sure not to overlook potential complexities because you didn't invite the right people to the table. When making a choice, remember that data quality issues and mishandling of information could always end up being more expensive, so really think about it before going the cheap route.
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Ellie Slater
Enablement Manager | Data+Women London Co-Lead | Tableau Ambassador 2023
Data analysis tools can be just that - a tool to use to get a job done. But with the right levels of compatibility, training, processes and the right people in place to scale it, tools can be infinity more powerful than 'just a tool'. The data landscape & ways of working need to be assessed before deciding on the right tool for the right people in the right place.
A third common mistake is to choose a data analysis tool that is not user-friendly or well-supported. A data analysis tool that is too complex, confusing, or cumbersome to use can discourage your users from adopting it, or reduce their productivity and satisfaction. A data analysis tool that is not well-supported by the vendor or the community can leave you with unresolved issues, bugs, or security risks. Therefore, before you choose a data analysis tool, you should consider its usability and support. You should look for a tool that has a simple and intuitive interface, a comprehensive documentation, a responsive customer service, and an active user community.
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Len OToole
Data & Analytics Business Intelligence Architect
An Analysis tool is supposed to be easy to use. If it is not, then your end users just won't use it. Instead, they will probably use your tool to export the data they need, and then resort to doing their analysis in another tool like Excel. An Analytics tool will only succeed if it's usable.
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Dotan Mazor
Senior Support Engineer at Morphisec
Cumbersome data analysis tools lead to very specific people in the organization can actually work with them. Usually these people are real gems that get things done. And usually, when these people leave to other places or other responsibilities, everything gets stuck, and people are left with old information analysis that they already have, without real ability to move forward.
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Xiao Zhang
Big Data Analytics / Machine Learning / Data Science || University of Chicago
Sometimes you do not need a fancy tool, but rather focusing on a tool that can allow you to easily navigate among many systems. For example, you can use Python to communicate with API, serve as a server, carry out geoprocessing tasks, create Language Models, and work with various databases: from the most basic MSSQL, Oracle to Teradata, or Hadoop, I have done all these seamlessly using Python.
A fourth common mistake is to choose a data analysis tool based on its features or popularity, without testing its functionality and performance in your own context. A data analysis tool that looks good on paper or on a demo may not work as expected or as well in your real-world scenarios. A data analysis tool that has many features or a large user base may not be the best fit for your specific needs or preferences. Therefore, before you choose a data analysis tool, you should test its functionality and performance in your own context. You should look for a tool that has a free trial or a sandbox option, and that allows you to test it with your own data, use cases, and workflows.
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Tamzid Molla
Cluster Head | Campaign Team | Digital Marketing | Server Management | SEO | Web Management | Project Management at Growthonics
Even the most advanced data analysis tools are ineffective without a well-trained team. Organizations sometimes underestimate the importance of providing adequate training for their staff. Without proper training, team members may struggle to use the tools effectively, resulting in suboptimal analysis outcomes. Investing in training ensures that the organization can leverage the full potential of the chosen tools. Many organizations already have existing systems, databases, and software solutions in place. Failing to consider how the chosen data analysis tools will integrate with these existing systems can lead to data silos and inefficiencies.
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Su Zhang
Journey Expert BI Solutions at ANZ | BI Specialist | QlikSense & QlikView
In my experience, decision making should involve analysts and developers, not just leadership team. -Product showcases are normally scratching the surface, not addressing the real pain points team is experiencing. -Dedicated resources need to be allocated to evaluate the new tools. -This means extended trial licenses and a POC project to fully understand the functionalities and performance
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Paula Simão
Head of Data and Insights | VivaGym Group
Um dos erros é escolher a ferramenta de forma completamente agnóstica aos ambientes que a própria empresa já usa ou que pensa usar no futuro. É, pois, importante estar consciente se as conexões dos sistemas legacy - por exemplo - à nova ferramenta de BI funcionam, porque se a integração entre eles for algo difícil ou que gera entropia ou até mesmo que seja incompatível, isto pode comprometer completamente a escolha feita.
A fifth common mistake is to choose a data analysis tool based on its price, without comparing its costs and benefits. A data analysis tool that is cheap or free may not offer you the value or the quality that you need, or may have hidden or additional costs. A data analysis tool that is expensive may not be worth the investment, or may have better or cheaper alternatives. Therefore, before you choose a data analysis tool, you should compare its costs and benefits. You should look for a tool that has a transparent and fair pricing model, and that offers you a good return on investment, based on your goals, needs, and budget.
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Peggy Tsai
Chief Data Officer at BigID | Global Top 100 Innovator in Data & Analytics | Adjunct Faculty at Carnegie Mellon | Podcast co-host of Data Transformers | Co-author of The AI Book
In addition, hidden costs of a data analysis tool include the training requirements for full adoption of the product as well as the technology resources to support the platform. These costs can often supersede the initial cost of the software purchase however without a proper budget allocated to these hidden costs, it will appear to be a failure if the users are not trained and prepared to use the analysis tool.
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Sitraka Forler
Economist & Senior Data Scientist | NLP | Digital Transformation
When it comes to comparing and evaluating the costs and benefits of management tools, especially in the context of data analysis and business intelligence, there are several techniques and frameworks that can be employed, but often overpassed by managers. That's one of the added value of management consulting. Indeed they will use Cost-Benefit Analysis (CBA), Return on Investment (ROI) Analysis. Total Cost of Ownership (TCO). Since TCO encompasses all costs (purchase, operational, maintenance) over a tool's lifecycle it's may be the best suited in BI tools. For example big software can have huge economy of scale compared to small ones (more forums, more support, better SLA etc)
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Govind Sarda
Senior Business Analyst|Technical Business Analyst | |PEGA Certified BA |Appian | Agile BA| ERP | BI| Digital Transformation|Finance Transformation| Financial Services|MLF/CTF|Superannuation|NV1 and Baseline Clearance
Companies sometimes pick sophisticated tools without understanding their needs in alignment with their vision, like getting an espresso maker when they just need to boil water. Also, if they don’t engage end users since inception of project as well as do not show employees how to use these tools, they might not be adopted well, like giving out smartphones without instructions.
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Ahmed Fessi
Chief Transformation & Information Officer at Medius, Spend Simply Managed | Author | Follow for updates on Data and AI | Top Data Architecture Voice on LinkedIn
I would recommend that the evaluation process should really be 360° and do not consider only 1 or 2 factors over the rest. There is a lot of complexity navigating the landscape of Data Analytics tools and sometimes we just try to pick the one with the best commercial pitch, especially "easy to use" and "beautiful charts". The reality is much more complex. The decision maker should have clear evaluation criteria (including technical ones, like the integration capabilities or the scalability, or the data security governance) and do a complete due diligence and not jump to select the first tool they are presented with just because it looks fancy or because they are offered a free POC.
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Faraz Saeed
Struggling With Your Freelance Career? Let's discuss | 50K+ Earning | Data Specialist | Lead Generation | Social Media Management | Web Research | Resume Writing | LinkedIn Optimization | Upwork | Fiverr | LinkedIn.
Here are the key mistakes organizations make when choosing data analysis tools: 1. Not defining clear requirements. 2. Ignoring scalability considerations. 3. Overlooking data integration capabilities. 4. Neglecting user skill levels. 5. Focusing solely on cost. 6. Falling into vendor lock-in. 7. Ignoring data security and compliance. 8. Not considering future trends. 9. Lack of user input in the selection process. 10. Insufficient testing before implementation. Avoiding these mistakes involves thorough research, stakeholder involvement, and alignment with specific needs and goals.
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Rikkert Swets
Building great products & fostering great teams. AI enthusiast.
In addition: not being critical about professed requirements. Organisations tend to overinvest for functionality that in the end is hardly used