What are the most effective resource allocation methods for digital transformation initiatives?
Learn from the community’s knowledge. Experts are adding insights into this AI-powered collaborative article, and you could too.
This is a new type of article that we started with the help of AI, and experts are taking it forward by sharing their thoughts directly into each section.
If you’d like to contribute, request an invite by liking or reacting to this article. Learn more
— The LinkedIn Team
Digital transformation is the process of using technology to create new or modify existing business processes, products, services, and customer experiences. It can help organizations improve efficiency, innovation, agility, and competitiveness in a rapidly changing world. However, digital transformation also requires careful planning and execution, especially when it comes to allocating resources such as time, money, people, and tools. In this article, you will learn about some of the most effective resource allocation methods for digital transformation initiatives and how to apply them in your organization.
One of the key challenges of digital transformation is to align the goals and expectations of different stakeholders, such as customers, employees, partners, and investors. To overcome this challenge, you need to prioritize the initiatives that deliver the most value and impact for your organization and its customers. Value and impact can be measured by various criteria, such as customer satisfaction, revenue growth, cost reduction, risk mitigation, or competitive advantage. You can use frameworks such as the value proposition canvas, the lean canvas, or the business model canvas to identify and validate the value and impact of your initiatives. By prioritizing value and impact, you can allocate resources to the most important and urgent initiatives and avoid wasting resources on low-value or low-impact ones.
-
Christian Brutzer
CCO, Ivoclar
An experience I made is, that when you start thinking about digital transformation (tf), you better start with taking an honest look at the state of tf and insights into tf of yourself and your organization. I saw a clear need for tf, big insight gaps on my side and a truly inmature organization that had made the first baby steps towards true and lasting tf. Once this is done you need to vet this know how on the board asap, a CDO who knows tf, has experience - bad, good and ugly of this effort- and a track record. This is an investment that will accelerate the journey, will give you the credibility at all stakeholders and thus better buy-in and tf support. But don't kidd yourself, it will still require support from all concerned! Good luck
-
Dr. Betty®
Managing Director, Board Director, Entrepreneur, investor, Award-winning Best Selling Author and Public Speaker
I have found that getting stakeholders together at the planning stage not only saves time and resources, but also strengthens the strategy by getting field feedback right from the beginning. Keeping the stakeholders group together during the implementation provides live feedback throughout the process, so changes can be made just in time. Putting myself and stakeholders through “Lean” certification has been a life saver for me personally.
-
Debbie Freer
Business Transformation Champion
The only way to achieve smooth transformation is to know where you’re going, the plan to get there and a consistent ability to measure it. Full transparency and accountability.
Another challenge of digital transformation is to cope with uncertainty and complexity. Digital technologies and markets are constantly evolving, which means that you need to be flexible and adaptable to changing customer needs, competitive threats, and technological opportunities. To cope with uncertainty and complexity, you need to adopt agile and iterative methods for your digital transformation initiatives. Agile and iterative methods are based on the principles of delivering value early and often, collaborating with customers and stakeholders, testing and learning from feedback, and improving continuously. You can use methods such as Scrum, Kanban, or Lean Startup to implement agile and iterative approaches for your digital transformation initiatives. By adopting agile and iterative methods, you can allocate resources more efficiently and effectively, as you can adjust your plans and priorities based on real data and feedback.
-
Frederik Bisbjerg
Digital Insurance and Transformation Expert
I For digital transformation, allocate resources effectively by prioritizing projects based on a value/cost evaluation Projects with high potential value and alignment to strategic objectives should be ranked higher. Invest in technologies that offer scalability and integrate with existing systems Allocate skilled personnel, focusing on change management and technical expertise Adopt an agile approach to allow for flexibility and iterative development, ensuring resources can be reallocated as priorities shift Engage stakeholders to validate that resource allocation aligns with the expected business outcomes and adjust based on feedback
-
Martin Sebastian
Chief Information Officer | Digital Transformation Architect | IT Strategist | Drive Transformational IT Initiatives for Market-leading Performance
Try to cut project into smaller milestones and work on an agile methodology. This gives more flexibility in fine tuning the deliverables and correcting the mistakes or shortcomings.
-
Yasin Celik
I definitely agree with all. The real fact here is the uncertainty that is built into this case. And all agile and project management approaches would work under uncertainty . To add more, especially among different functions, my advice is keeping the project management in basics for teams, so they can focus to the core pieces of the transformation and make sure they do built the new with maximized problem solving applied to the earlier. Keeping the focus in the real piece of the transformation is the key here and it happens only with an organized approach either under Agile, Scrum or PMP . And I believe whatever method is chosen keeping it simple and smart is the best approach.
(edited)
A third challenge of digital transformation is to balance innovation and optimization. Innovation is the process of creating new or significantly improved products, services, processes, or business models that meet customer needs or solve customer problems. Optimization is the process of improving the performance, quality, or efficiency of existing products, services, processes, or business models. Both innovation and optimization are essential for digital transformation, as they can help you create value for your customers and differentiate yourself from your competitors. However, they also require different types of resources, skills, mindsets, and cultures. To balance innovation and optimization, you need to allocate resources according to the stage and type of your digital transformation initiatives. You can use frameworks such as the three horizons model, the innovation matrix, or the innovation portfolio to categorize and manage your digital transformation initiatives according to their level of innovation and optimization.
-
Thomas Mazejian, MSc, PMP, DASSM, DAC, DAVSC, ATP, OKRMCP
CIO at Viva-MTS | Entrepreneur | Angel Investor | Agile Coach | PMI Armenia Founder & Past-President | Lifelong Learner | Helping Businesses on their Transformation Journey | Certified Value Stream Consultant
Finding the balance between innovation and optimization is not an easy task. Moreover it depends on the company's priorities and shareholder expectations. If the company sets the priority to short-term high gains, then most likely they will focus on optimization of resources, hence higher profit. Innovation is a long-term process, which creates product differentiation and business sustainability.
-
Ray Bonis, Global Revenue Operations Leader
Removing the obstacles that keep companies from being successful.
Balancing innovation and optimization in digital transformation involves strategic prioritization. Start by identifying critical areas for innovation that align with customer needs and market trends. Simultaneously, optimize existing processes to enhance efficiency and quality. You have to set clear priorities and timelines for innovation projects, avoiding the temptation to pursue every idea simultaneously. If you don't, you will get paralysis by analysis. Regularly assess progress and adjust strategies as needed. Give your team permission to call BS when they see it and then act. By maintaining a strategic focus, you can foster both innovation and optimization without becoming overwhelmed.
-
Craig Miller
Investor, board member, deal-maker and coach, creating value through strategic business transformation
Balancing innovation with optimization is pivotal for digital transformation. Innovation brings forth new solutions that address customer needs, while optimization enhances existing offerings. It's important to allocate resources appropriately across both to stay competitive and provide value. Frameworks like the three horizons model and the innovation matrix can guide this allocation, categorizing initiatives by their innovation level and optimization impact. A balanced approach ensures that while pursuing cutting-edge developments, the efficiency and quality of current services aren't neglected, thus maintaining a robust, forward-looking digital strategy.
A fourth challenge of digital transformation is to leverage external resources and partnerships. External resources and partnerships are sources of knowledge, skills, capabilities, or assets that are outside your organization but can help you achieve your digital transformation goals. They can include customers, suppliers, competitors, academia, startups, consultants, or other organizations. Leveraging external resources and partnerships can help you access new ideas, technologies, markets, or talent that can enhance your digital transformation initiatives. However, they also require careful selection, coordination, and integration with your internal resources and processes. To leverage external resources and partnerships, you need to allocate resources to identify, evaluate, and collaborate with potential partners that can add value to your digital transformation initiatives. You can use methods such as open innovation, co-creation, or ecosystems to foster and manage external resources and partnerships.
-
Arthur Veinstein
President & CRO | Managing Director/GM | Delivering Revenue & Profit Growth | Business Transformation | SaaS and AI Savvy
I believe that in most organizations the "wisdom" is in the "room". If an organization is investing in building a strong learning culture, it should identify individuals who stand out and will lead peer learning and mentoring. These employees, who understand the business from the inside and are willing to share their knowledge and experience in a way that is authentic and insightful, can become the digital champions who transform the business.
-
Tim Murphy
I find that an often overlooked resource in transformations are supply chain partners. Corporate supply chains hold a wealth of market intelligence, best practices, and operational improvements. Tapping into those resources can be a tremendous advantage for any transformation effort.
-
Thomas Mazejian, MSc, PMP, DASSM, DAC, DAVSC, ATP, OKRMCP
CIO at Viva-MTS | Entrepreneur | Angel Investor | Agile Coach | PMI Armenia Founder & Past-President | Lifelong Learner | Helping Businesses on their Transformation Journey | Certified Value Stream Consultant
I believe this is the most challenging factor of digital transformation. Leveraging external stakeholders requires huge efforts and resources. My advise will be to get external help to engage external stakeholders. There are many experience consultants, coaches, advisors who can add huge value to your digital transformation initiatives.
A fifth challenge of digital transformation is to develop a digital culture and capability. A digital culture and capability are the attitudes, beliefs, behaviors, and competencies that enable your organization to embrace and exploit digital technologies and opportunities. A digital culture and capability can help you foster a vision, a strategy, a mindset, and a skillset that support your digital transformation initiatives. However, they also require a significant investment in training, coaching, mentoring, and empowering your people to adopt and adapt to digital technologies and practices. To develop a digital culture and capability, you need to allocate resources to create and sustain a learning environment that encourages curiosity, experimentation, collaboration, and feedback. You can use methods such as digital literacy, digital readiness, or digital maturity to assess and improve your digital culture and capability.
Digital transformation is a complex and dynamic process that requires careful and strategic resource allocation. By applying the methods discussed in this article, you can optimize your resource allocation for your digital transformation initiatives and achieve better outcomes for your organization and its customers.
-
Dominique Frechette
General Manager at GURUS Solutions
One of the biggest value you get with a good digital transformation is enhanced collaboration. And to get collaboration, you need to foster information sahring, in real-time, with co-workers. But too often, the company culture, not the tool, is hindering that information sharing, and thus collaboration. A typical example is a company looking to increase collaboration among sale people yet insisting that their CRM restricts the view of each other opportunities and customer records.
-
Craig Miller
Investor, board member, deal-maker and coach, creating value through strategic business transformation
Digital transformation thrives when you have champions within—forward-thinkers backed by management, ready to inspire their peers. These are the individuals who blaze trails, demonstrating that stepping beyond the norm is not just safe but encouraged. Their boldness to re-imagine work carves out a culture where change is embraced. Investing in these pioneers is crucial; they're the catalysts who foster a digital mindset across the board, showing that innovation is not a risk but a step towards growth. Such endorsement is pivotal in building a digital-ready culture that's integral to the organisation's evolution.
-
Thomas Mazejian, MSc, PMP, DASSM, DAC, DAVSC, ATP, OKRMCP
CIO at Viva-MTS | Entrepreneur | Angel Investor | Agile Coach | PMI Armenia Founder & Past-President | Lifelong Learner | Helping Businesses on their Transformation Journey | Certified Value Stream Consultant
Developing a digital culture and capabilities requires trust and empowerment. In other words, you will need to create a psychological safety, being inclusive, being in learning mode, challenging the status quo and doing constant experiments.
-
Tim J Smith
Pricing Spineometer, Author, Speaker, Teacher, Coach, Consultant, sometimes called a Pricing Rock-Star
Businesses are inherently people dependent. Focus on implementation and adoption ahead of whizz-bangery. How will the salesforce gain value from a CPQ or CRM implementation? How will the insights from an AI project be interpreted, understood, and implemented by a team that though differently? How will the marketing team actually use the data from a longitudinal study. Cool tech is cool ... but only if it makes the person using it find life better.
-
Bogdan Surdea-Blaga
Division VP @ TaskUs | PhD in International Business
An often-overlooked element is related to the effort required for the adoption of the new transformation and the ongoing effort and resources needed for keeping the solution relevant.
-
Randy Rambhai
Business Process/P&L Analysis/Solution Sales
Digital transformation can mean so many things. A step back to map out business needs and processes with desired outcomes can help define objectives and allocate resources effectively. Ask "why" we are doing what we are doing. Then ask "why" again to get to the root of the problem to be solved. Define, understand objective and then allocate.