What are the most effective social media posting times?
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— The LinkedIn Team
If you want to reach more people and grow your social media presence, you need to know the best times to post. Posting at the wrong time can make your content get lost in the noise, while posting at the right time can boost your engagement, traffic, and conversions. But how do you find out the most effective social media posting times for your audience and goals? In this article, we'll share some tips and tools to help you optimize your posting schedule and get the most out of your social media efforts.
The time you post on social media can have a significant impact on how many people see and interact with your content. Different platforms have different algorithms that determine how and when your posts show up in your followers' feeds. For example, Facebook prioritizes posts that are recent, relevant, and engaging, while Twitter shows posts in chronological order, but also highlights popular and trending tweets. Therefore, you need to consider factors such as when your audience is online, what type of content they prefer, and what actions you want them to take.
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Britta Behrens 💡
LinkedIn Expert 🌈 Social Selling Virtuosin 🎻 B2B Marketing & Sales Nerd 🤓 Speaker 🎤Author 📖 Golf Geek ⛳ Gin Taster 🥃 Always on Fire 🔥
Poste dann wenn dein Netzwerk wach ist und reagieren kann. Dann entfaltet es Power, sofern der Content es wert ist, diskutiert zu werden. Frühe vormittagszeiten sind gut, um den ganzen Tag zu bespielen.
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Tomas Herzberger
Co-Founder at Schaffensgeist | Faciliator & Speaker on everything LinkedIn (Social Selling, Corporate Influencer) and Growth Mindset | Bestselling Author & Podcast-Host
there is no official data for LinkedIn. But our experience shows that posts published on a working day before 14:00 tend to have the greatest chance of reaching a wider audience. Why? Because that's when most people use LinkedIn, especially on the way to work, during breaks or before meetings. and the more people can see the post, the more can interact with it. Which in turn leads to LinkedIn showing the post to even more people (even outside of their own network).
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One of the best ways to find out the most effective social media posting times for your audience is to use analytics tools. Most social media platforms offer insights into your followers' demographics, behaviors, and preferences. For example, you can use Facebook Insights, Twitter Analytics, Instagram Insights, or LinkedIn Analytics to see when your audience is most active, what content they like and share, and how they respond to your posts. You can also use third-party tools such as Google Analytics, Sprout Social, or Buffer to track and measure your social media performance across multiple platforms and channels.
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Victory Nnamdi
Strategic Social media content writer|| Social media manager||Fueling small & medium Businesses & startups to elevate their online presence, Transforming their audience to devote patrons. Send a DM to Start!
Researching and knowing when your audience is most active helps you in delivering Value, building a brand-to-audience relationship, understanding their pain point as they get to interact more with your content, building loyal patrons and of cause make sales🤭
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Muhammad Abid
Digital Marketing | Social Media Marketing | Social Media Management | Meta Ads, Google Ads Expert
To research your audience, you need to understand their demographics, interests, and needs. You can do this by collecting data from a variety of sources, such as social media insights, customer surveys, website analytics, and market research reports. Once you have collected the data, you need to analyze it to identify trends and patterns. This will help you to create a more targeted and effective marketing strategy. Here are some specific tips for researching your audience: Identify your audience's demographics. This includes things like age, gender, location, education level, and income level. Identify your audience's interests. What are they passionate about? What do they like to do in their free time?
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Another way to find out the most effective social media posting times for your audience is to experiment with different posting times and see what works best. You can use tools such as Hootsuite, CoSchedule, or Later to schedule your posts in advance and compare the results. You can also use tools such as A/B testing, split testing, or multivariate testing to test different variables such as headlines, images, captions, hashtags, or calls to action. The key is to test one variable at a time and analyze the data to see what generates the most engagement, clicks, leads, or sales.
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Muhammad Abid
Digital Marketing | Social Media Marketing | Social Media Management | Meta Ads, Google Ads Expert
Testing your posting times is an important part of optimizing your social media strategy. By following the tips below, you can find the best posting times for your audience and achieve your social media goals. identify your goals and metrics. Choose a few different posting times to test. Schedule your posts in advance. Track your results. Analyze the data to identify the best posting times.
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Cody Soto
Director of Social Media & Digital Engagement at Baylor University
Look at your analytics already provided by the platform. You’ll find useful information surrounded peak posting times as well as what audience engages at that time. Recently, I started posting later in the evening because a lot of consumers are on their phones after dinner. I also have experimented and posted early in the mornings before standard work days to catch the early crowd before they leave for work. Not sticking to the typical 8-5 window will spread content out and allow many audiences to consume it.
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Once you have found out the most effective social media posting times for your audience, you need to optimize your posting schedule and stick to it. You can use tools such as a content calendar, a social media planner, or a project management tool to plan and organize your content ahead of time and ensure consistency and quality. You can also use tools such as a social media automation tool, a social media scheduler, or a social media manager to automate and streamline your posting process and save time and resources. However, you should also monitor your results and adjust your posting times as needed, as your audience's behavior and preferences may change over time.
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Mary Clare Rechtoris
Senior Manager, Content Marketing
Building off of what's been posted, timing does matter. What I'd argue matters MORE is engaging authentically and in a timely manner with your audience to boost your post and forge meaningful connections that go beyond a single post.
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Eric Luis
SEO & Digital Marketing Strategist || Computer Technician || Health Coach
Let us embark on a Top Level Traffic journey to optimize your timing strategy, shall we? 🚀 1️⃣ Start by understanding your audience like a mind-reading magician! 🎩✨ Analyse demographics, habits, and preferences to unveil the mystical potion of engagement! 2️⃣ Experiment like a fearless scientist in a lab coat! 👩🔬🔬 Test different posting times and evaluate the results with a discerning eye. It's like playing social media roulette, but with data instead of chips! 🎰💻 3️⃣ Stay vigilant, my friend! 🚨 Monitor trends, industry insights, and the ever-shifting digital landscape. Be adaptable like a chameleon with a smartphone! 🦎📱
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Finally, you need to remember that different social media platforms have different audiences, purposes, and best practices. Therefore, you need to tailor your posting times and content to each platform and channel. For example, according to some studies, the best times to post on Facebook are between 9 a.m. and 3 p.m. on weekdays, while the best times to post on Instagram are between 11 a.m. and 1 p.m. on weekdays and 10 a.m. and 6 p.m. on weekends. However, these are general guidelines and may not apply to your specific audience and niche. Therefore, you need to do your own research, testing, and optimization to find out what works best for you and your goals.
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Jade Walters
I help companies look 🆒 to Gen Z and hire them too 👩🏾💻| Employer Branding Specialist @ WayUp + Gen Z Early Career Advice/ Career Coach @theninthsemester on TikTok - 60K followers, 15M Views
By tailoring your content, you can tailor your posting time per platform. Here are a few examples I've seen as a daily user of these platforms : - X, formerly known as, Twitter: Great for posting in-real-time content related to cultural moments - LinkedIn: Early morning (think the times you're commuting to work), Lunch time (your daily mid-day scroll), 1-2 hours near close of business (people wrapping up their day, commuting home and scrolling on their phones) - Tik Tok: Longer videos posted towards afternoon/ evening To find the best posting times, be sure to 1) check out your analytics and see when your audience interacts with you the most AND putting yourself in their shoes as a consumer When do YOU check these platforms the most?
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Mike Waizman
Internal Communications/Driver Marketing Yango | CSM, Marketing Media Strategy
From the perspective of a Driver Marketing Manager in a ride-hailing company, communication through different social platforms would entail: Audience Segmentation: that different social media platforms may have different segments of the driver pool. For instance, LinkedIn might be used to attract professional full-time drivers, while Instagram could be better for reaching part-time drivers interested in the lifestyle aspect of the job. Iterative Approach:** Continuously refining strategies based on data-driven insights to adapt to changes in social media algorithms, driver behaviors, and the competitive landscape.
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Afolashade Azeez
Social Media Manager|| I specialize in helping entrepreneurs and brands build a solid online presence and achieve their social media goals.
To know the most effective social media posting time for your target audience you can consider asking your audience their most preferred time via conducting a poll. This will give your target audience a sense of belonging in your decision-making and it will also strengthen your relationship with them. Lastly, it will help you to choose the best time that works for your target audience.
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Justin Taylor
Marketing Executive for hire. Ex Nike, Twitter, Activision, and WWE
For Twitter: 1. Weekdays (Tuesday through Thursday) typically see higher engagement compared to weekends. 2. Mornings (around 8 a.m. to 10 a.m.) and late afternoons (around 4 p.m. to 6 p.m.) tend to be good times to tweet. People check Twitter during their morning routines and after work or school. Consider the time zone of your target audience. For example 9am PST/12pm EST is always my preferred time as i get early before work for west coast people, and lunch for east. Use social media scheduling tools like Hootsuite or Sprinklr to schedule tweets in advance for optimal times. These tools often provide analytics to help you make informed decisions.
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