What are some ways to personalize marketing events?
Learn from the community’s knowledge. Experts are adding insights into this AI-powered collaborative article, and you could too.
This is a new type of article that we started with the help of AI, and experts are taking it forward by sharing their thoughts directly into each section.
If you’d like to contribute, request an invite by liking or reacting to this article. Learn more
— The LinkedIn Team
Personalization is a key factor in creating memorable and engaging marketing events. Whether you are hosting a webinar, a workshop, a product launch, or a networking session, you want to make your attendees feel valued and connected. Here are some ways to personalize marketing events and boost your brand image, loyalty, and conversions.
Before you plan your event, you need to understand who your target audience is, what their needs and preferences are, and how you can deliver value to them. You can use surveys, interviews, social media, or CRM data to gather insights and segment your audience based on their demographics, behaviors, interests, and goals. This will help you tailor your event content, format, style, and tone to match their expectations and preferences.
-
Renan Vilasboas
Promo, Activation and Design specialist
Imagine trazer o target pra dentro da propaganda. Um evento é exatamente isso. É a oportunidade de envolver seu público de maneira tão profunda que eles se tornam parte da mensagem, não apenas espectadores. É a chance de criar uma experiência que não apenas fala com eles, mas os convida a participar ativamente e a vivenciar a mensagem que você deseja transmitir. É como se a mensagem se transformasse em uma jornada na qual seus convidados são os protagonistas, e essa é a magia dos eventos personalizados.
8
-
Brian Killian
Your solution to event execution.
Some of the best ways to personalize marketing events are: 1. Segment Your Audience. 2. Personalize Invitations. 3. Tailor Content to Attendees. 4. Use Behavioral Triggers. 5. Collect Data for Personalization. 6. Offer Recommendations. 7. Personalized Swag. 8. Facilitate Personalized Networking. 9. Follow Up Personally. 10. Analyze Data for Improvements.
7
Your invitations are the first touchpoint with your potential attendees, so you want to make them appealing and relevant. You can use personalization tools or platforms to customize your invitations with the recipient's name, company, location, or other details that show you know them. You can also use dynamic content or images to highlight the benefits and features of your event that are most relevant to each segment. For example, you can showcase different speakers, topics, or testimonials depending on the recipient's industry, role, or pain point.
-
Eden Brownell 👩🏼🏫
Director @ mPulse Mobile | MPH, Behavioral Science
Where possible personalize based on past behaviors. You can say things like based on your past behavior you may find the following helpful. Take note of what your audience has found useful and segment based on that information.
9
-
Kenneth C.
🔸Community Top Voice🔸Changepreneur championing Women to be Changemakers in Web3🔸TEDx speaker 🔸Web3 Marketing Strategist that help businesses to use O2O2M Marketing
Leveraging the power of personalized communication, I specialize in crafting customized invitations that not only resonate with your audience but also create a unique connection. To elevate this experience, I send tailored reminders via WhatsApp prior to the event, ensuring every attendee feels valued and excited for what's ahead. Because at the end of the day, it's all about celebrating individuality and fostering a sense of importance among your guests. ☺️🙏🏻
4
During your event, you want to create a personalized experience that makes your attendees feel involved and valued. You can use interactive features such as polls, quizzes, Q&A sessions, or chat rooms to engage your audience and collect feedback. You can also use gamification, rewards, or incentives to motivate your attendees and create a sense of fun and competition. You can also use AI or chatbots to provide personalized recommendations, suggestions, or assistance to your attendees based on their behavior or preferences.
-
Kenneth C.
🔸Community Top Voice🔸Changepreneur championing Women to be Changemakers in Web3🔸TEDx speaker 🔸Web3 Marketing Strategist that help businesses to use O2O2M Marketing
In my perspective, crafting a personalized experience hinges significantly on the presence of a seasoned host. This individual should possess natural charisma and the ability to effortlessly connect with attendees. One effective method is through the use of embodiment exercises, which can foster a deeper level of engagement. These exercises serve as a platform for attendees to express themselves, helping the host understand their needs better. Consequently, this understanding enables the creation of an event environment that resonates with every participant, ensuring a truly personalized experience.
4
-
Randi Winter
Social Entrepreneur, Co-Founded The P2P Life, Inclusive Specialist in and Journalist of Inspired Pursuits, Co Founder of DiabetesandMe,org, Board of Lost Canadians, BeautyBCause, Facilitator, and Writer
Connections are what makes events memorable. Leave enough time and include collaborative activities with people who don't know each other to develop new relationships and hear different perspectives. People remember that before any talk l.
4
After your event, you want to follow up with your attendees and thank them for their participation. You can use personalization tools or platforms to send personalized emails, messages, or videos that recap the main takeaways, offer additional resources, or invite them to take the next step. You can also use segmentation and automation to send different follow-up messages based on the attendees' actions, feedback, or interests. For example, you can send a special offer, a free trial, or a demo request to those who showed high interest or engagement during your event.
-
Caty (Wenfei) Li
Student Experience, Employability| Little Red Book 小红书 - Caty猫努力/ Boss直聘【有了】社区内容创作者｜Senior Advisor, Students@Work at the University of Melbourne
Additionally, remember the importance of acknowledging your guests, speakers, or panelists. They are invaluable assets when it comes to building advocates and generating word-of-mouth impact. Since they have dedicated their time and effort to collaborate with you to ensure the event's success, they are more inclined to speak positively about you and your events. Sending a thoughtful thank-you email following the event, accompanied by event photos featuring them, makes it easier for them to share their experiences with their networks or on social media. This can be viewed as a form of free marketing that benefits your brand.
3
-
Kenneth C.
🔸Community Top Voice🔸Changepreneur championing Women to be Changemakers in Web3🔸TEDx speaker 🔸Web3 Marketing Strategist that help businesses to use O2O2M Marketing
In the world of networking, the event's conclusion doesn't mark the end of the interaction. It's merely a beginning. Post-event follow-ups are a crucial aspect that often gets overlooked, yet they hold the potential to solidify relationships and open doors to opportunities. A personal touch in these follow-ups can distinguish you from the crowd. Instead of resorting to generic messages, aim for meaningful, personalized communication. Reference shared experiences or conversations from the event, express your gratitude for the interaction, and convey your interest in maintaining the connection. Remember, the strength of a network lies not just in its numbers, but more importantly, in the quality of connections.
2
To measure the impact and effectiveness of your personalization efforts, you need to track and analyze your event data and metrics. You can use analytics tools or platforms to measure key performance indicators such as attendance rate, engagement rate, satisfaction rate, conversion rate, or retention rate. You can also use A/B testing or experiments to compare different personalization strategies and see what works best for your audience. You can then use the insights and learnings to optimize your future events and improve your personalization.
Personalization is not a one-size-fits-all approach. It requires creativity, research, and testing to find the best ways to personalize marketing events for your audience. By personalizing your events, you can create more memorable and engaging experiences, build stronger relationships, and increase your brand value, loyalty, and conversions.
-
Caty (Wenfei) Li
Student Experience, Employability| Little Red Book 小红书 - Caty猫努力/ Boss直聘【有了】社区内容创作者｜Senior Advisor, Students@Work at the University of Melbourne
Thoroughly examining event data and metrics is often underestimated by event professionals. However, leveraging these insights can significantly enhance the quality of your future events.
2
-
Thyr Rodrigues
Major International Sporting Events | Spectator Services | Event Services | Training | MsC Crowd Safety & Risk Analysis
Given how capturing data is becoming easier, it is significantly important for all the key stakeholders to align on which factors will be used to measure the event's performance. And what will be done with the data afterwards. “Data by itself is useless . . .", notoriously said Todd Park, United States Chief Technology Officer (March, 2012 to August, 2014) during a February, 2013 speech.
2
-
Phil Cha
🚀 Sales Effectiveness Manager & Affiliate Manager at Carbon6 | 🛍️ Ecommerce Solutions | 🤝 Affiliate Partnerships | 🕺 Trade Shows & Conventions
There are 2 BIG things I consider: before planning a big event; after it's all planned out; & again after its all done 1) Who's coming? It could be the most amazing venue, but does the energy match the energy of an empty room with a great group of people? You can do everything above, but ultimately the people make the experience. If the target market doesn't match the energy you want to create, hire people to get it there. You just need a spark plug to light the fire: speed pitches, magicians, dancers, photo booths! 2) What stories will be told after? I'm not just talking about social media, but literally the stories that people will tell their friends at the office on Monday or to their BFF's the next morning. Make core memories.
3
-
Molly Scott
Marketing and Social Media
Never estimate the power of human connection. A genuinely friendly hello, welcoming a guest by name and either demonstrating that you already know - or have a genuine desire to find out - the values that underpin their business/them as a consumer Personalise invites/menus/goodie bags etc with people’s names - an easy but effective way of encouraging more coverage on social media at influencer events.
1